Boost Mobile Announces Partnership with Ultimate Fighting Championship® (UFC®) as Official Wireless Partner

Sponsorship launches with Boost Mobile presenting the highly anticipated UFC 121 fight Oct. 23 featuring Brock Lesnar

IRVINE, Calif.--()--Boost Mobile, a leader in the no-contract wireless space with $50 Monthly Unlimited with Shrinkage, is joining forces with UFC®, the world’s fastest growing sports organization, as the official wireless sponsor. To celebrate its entry into the sport, Boost Mobile will present the heavyweight showdown UFC 121, featuring reigning champion Brock Lesnar against undefeated Cain Velasquez on Saturday, Oct. 23, in Anaheim, Calif.

“The popularity of UFC has exploded during the past few years, solidifying its position as a mainstream competitive sport,” said Bob Stohrer, vice president-Marketing, Boost Mobile. “This is an ideal partner for Boost as the sport aligns well with our competitive nature and will give our brand heightened visibility with UFC’s avid and growing fan base.”

As part of the sponsorship, Boost Mobile presents the “Your Town. Our Fighter.” nationwide sweepstakes, starting on Oct. 23. Consumers are invited to register online at www.yourtownourfighter.com or text the abbreviation “UFC” to 66937 for a chance to win an assortment of prizes, including a VIP viewing party with a UFC fighter, Samsung Seek™ handsets with Boost Monthly Unlimited Service, and a UFC prize package. Entries close Nov. 201.

“Boost Mobile has been my greatest supporter,” said Quinton “Rampage” Jackson, Boost Mobile athlete and former UFC light heavyweight champion. “I am happy they have been able to step up and partner with the UFC.”

In addition to the “Your Town. Our Fighter.” national sweepstakes, Boost Mobile will “Seek and Destroy” the competition with a robust on-site experience at upcoming UFC fights that will launch at UFC 121. On-site fans can check out the “Seek” area to learn more about the Samsung Seek, Boost’s first touch-screen slider handset. Fans can “Destroy” their competition by playing a video game where the fan with the strongest punch wins upgraded seats for the final two fights of that event.

“We're pleased to team up with Boost Mobile, a company with innovative ideas that will take the UFC 121 fan experience to the next level,” said Dana White, president, UFC. “Lesnar vs. Velasquez is the biggest heavyweight title fight in UFC history, and now with Boost Mobile you can get even closer to the action.”

About Boost Mobile

Boost Mobile, one of Sprint’s prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its $50 Monthly Unlimited with Shrinkage service where the longer you stay the less you pay for unlimited voice, text messaging, Web, e-mail, IM and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 275 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.

Ultimate Fighting Championship® - www.ufc.com

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 147 countries and territories, reaching 430 million homes worldwide, in 19 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

1 NO PURCHASE OR PAYMENT NECESSARY. PURCHASE OR PAYMENT WILL NOT INCREASE CHANCES OF WINNING. “Your Town. Our Fighter.” Promotion is open to legal residents of the 48 contiguous US/DC age 21+. SMS entrants agree to receive 1 or more text messages in response to entry. Message/data rates may apply; see your plan for pricing. Not all wireless carriers/devices may be supported. Subject to Official Rules. For rules and details, including how to enter online without the use of text messaging, visit www.yourtownourfighter.com. Limit one entry per person/email/phone, per day, regardless of method of entry. Odds depend on number of entries rec’d. (1) Grand Prize, ARV $2,500. (5) First Prizes, ARV $250 each. Begins 10/23/10 at 12:00:01 am ET, ends 11/20/10 at 5:00:01 pm ET. Void where prohibited. Sponsor: Boost Mobile. ©2010 Boost Worldwide, Inc. Boost, Boost Mobile and the Logo are trademarks of Boost. Samsung and Seek are trademarks of Samsung Electronics America, Inc. and/or its related entities. Other marks are the property of their respective owners. Screen images simulated.

Contacts

Media Contacts:
Boost Mobile
Danielle Alvarez Babbington, 949-748-3418
Danielle.Babbington@sprint.com
or
Ultimate Fighting Championship
Jennifer Wenk, 702-221-4790
jwenk@ufc.com

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Contacts

Media Contacts:
Boost Mobile
Danielle Alvarez Babbington, 949-748-3418
Danielle.Babbington@sprint.com
or
Ultimate Fighting Championship
Jennifer Wenk, 702-221-4790
jwenk@ufc.com