Xbox 360 Launches Kinect, a New Full Body Motion Sensor That Allows Play Without Use of Remote in Star-Studded Hollywood Celebrity Event

SATELLITE FEED AND FTP LINK COORDINATES AVAILABLE

--(BUSINESS WIRE)--Swift River Products:

WHO:	XBOX 360 – launch of Kinect for Xbox 360
WHAT:	Xbox 360 will celebrate the launch of Kinect for Xbox 360 on Saturday, October 23^rd with a star-studded party held at a private home in Beverly Hills. During the day Xbox 360 will play host to VIP and celebrity families including Garcelle Beauvais, Mark Paul Gosselaar, Jennifer Grey, “Zoey 101” star Chris Massey, Jason Ritter, Sarah Chalke and many more. Guests will play Kinect, participate in carnival-like activities and enjoy a special performance by Burnham whose hit single “Catch Me If You Can” can currently be heard on Disney Radio.
	Xbox will then quickly transform the space in time to welcome 200 young Hollywood VIP’s and celebrities during the evening. Expected guests include event host Ashley Tisdale, Rosario Dawson, Ben Lyons, Rick Malambri, Geoff Stults and many more. Nick Cannon and Mariah Carey will also make a special appearance at the party via Kinect Chat, during which they will greet guests and talk with their friend and event host Ashley Tisdale. The event will conclude with a custom acoustic performance by Miike Snow.
VIDEO AVAILABLE:	Satellite feed includes video of the new technology with celebrities and consumers trying it out.
ABOUT KINECT FOR XBOX 360:
	Available in stores Thursday, November 4^th, Kinect for Xbox 360 is the amazing full-body motion sensor that allows you to play videogames without the use of a controller. For more information go to www.xbox.com

FTP LINK – VIDEO AVAILABLE:
Link: ftp://HaloReach:[e-mail]
Username: HaloReach

Password: HaloReach246

B-ROLL/SAT FEED COORDINATES:
B-roll footage will be available via satellite Sunday, October 24, 2010.

Sunday, October 24, 2010
Time: 1500 - 1515 ET (Noon - 1215 PT)
Slug: " X Box Promo"

Satellite
Galaxy 16/K 22 "A"
Orbital slot: 99 degrees west
9 MHz Ku band digital
Uplink Freq: 14426.5 MHz (H)
Downlink Freq: 12126.5 MHz( V)

Symbol: 3.9787
FEC: 3/4

Trouble number for 10/24/2010 = Paul Morra: 818-694-2722 or 310-559-2008