ITA Software Launches OnTheFly for Android

Airlines and Travel Distributors Can Now Reach a Greater Number of Customers with Branded Airfare Shopping Capabilities Available on All Android-Powered Mobile Devices

CAMBRIDGE, Mass.--()--ITA Software, Inc., a leading provider of innovative solutions for the travel industry, today announced the availability of OnTheFly™ for Android. By extending availability of its airfare shopping mobile app to Android-powered devices, ITA offers new opportunities for airlines and travel distributors to incorporate the power of QPX™, ITA’s airfare pricing and shopping engine, into their branded mobile search platforms.

As with the OnTheFly app currently available for Apple iPhone® and iPod touch®, OnTheFly for Android offers powerful comparison shopping features including flexible airport selection, intuitive travel date selector and fine-grained control over search parameters. The airfare shopping-only version of OnTheFly enables travelers to easily shop for optimal airfares for any itinerary in the world and provides comprehensive choices to tailor the search and shopping experience. OnTheFly can be downloaded for free from Android Market.

“With the growing popularity of the Android platform among consumers and developers, we are providing our airline and travel distributor customers with new ways to take advantage of the QPX airfare shopping engine and drive new branding and revenue opportunities,” said James Russell, vice president of pricing and shopping products, ITA Software.

Pricing and Availability

ITA Software’s OnTheFly is now available for all Android-powered mobile devices, the Apple iPhone and iPod touch. OnTheFly for BlackBerry™ is planned for release in the coming months. Travel companies can contact ITA Software Business Development to discuss terms. To see screenshots and learn more, go to: http://www.itasoftware.com/products/shopping-pricing/on-the-fly.html.

About ITA Software, Inc.

ITA Software (www.itasoftware.com) is a leading provider of innovative solutions for the travel industry. ITA’s QPX, a comprehensive airfare shopping system, is used by leading airlines and travel distributors worldwide including Alaska Airlines, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor, United Airlines, US Airways, Virgin Atlantic Airways, and others. ITA is now offering a completely new airline passenger reservation system to improve the customer experience. On July 1, 2010, Google announced an agreement to acquire ITA Software. ITA was founded by computer scientists from MIT and is headquartered in Cambridge, Mass., USA.

Android and Android Market are trademarks of Google Inc.

Contacts

ITA Software
Cara Kretz, +1-617-714-2123
cara@itasoftware.com
or
fama PR (for ITA Software)
Kate Thermansen, +1-617-758-4147
ita@famapr.com

Release Summary

ITA Software Launches OnTheFly for Android. Airlines & travel distributors can now reach a greater number of customers with branded airfare shopping capabilities available on Android mobile devices.

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Contacts

ITA Software
Cara Kretz, +1-617-714-2123
cara@itasoftware.com
or
fama PR (for ITA Software)
Kate Thermansen, +1-617-758-4147
ita@famapr.com