MOUNTAIN VIEW, Calif.--()--Ooyala Inc., the leader in online video monetization and analytics, today introduced Ooyala Paywall, an innovative new way for publishers to earn more revenue from live and on-demand video content.
“Media fragmentation makes it hard for publishers to pay the costs of high-quality content with advertising alone”
Ooyala Paywall is powered by PayPal, so viewers can use PayPal or a credit card to pay directly in their browser screen in just a few moments. Publishers get a paywall that's flexible and easy to set up, with all payment services and customer support managed for them by Ooyala. The service is built right into Backlot, Ooyala’s popular video publishing platform, with best-in-class analytics that make it easy to test price points and preview lengths, to increase viewer satisfaction and generate more revenue.
"The Ooyala Paywall makes it extremely easy for media companies to launch paid online video, with a system similar to iTunes and the YouTube video store," said Bismarck Lepe, President of Product at Ooyala.
LATV Networks, an Entravision Communications property, is one of the Ooyala customers already testing the Ooyala Paywall. “We reach 80% of US Hispanic households with quality broadcast programs," said Esteban Lopez Blanco, VP of Interactive at LATV Networks. “We know the worldwide online video market will reach 20 billion dollars in a couple of years. To capture our share of that market profitably, we need more than ads alone."
"We researched all the video platforms on the market and believe Ooyala is by far the best. We're excited about the Ooyala Paywall because it's easy to test and optimize settings, which gives our viewers the best experience and earns us the most from our Over The Top (OTT) video strategy.”
"The Ooyala Paywall is simple to set up and it's user-friendly for our viewers,” said Philipp Wessel, Senior Director for New Media TV Production at SPORTFIVE. “The flexible controls let us test the paywall settings day by day, so we can build a final product which does full justice to our content and gives our customers at videosport.com the best possible viewing experience."
"Media fragmentation makes it hard for publishers to pay the costs of high-quality content with advertising alone," added Bismarck Lepe. "The best path to maximum revenue is a hybrid model with both ads and paid distribution."
“As more publishers move to paid models they'll need great platforms like Ooyala Backlot to help them monetize,” said Sam Shrauger, Vice President of PayPal Global Product Strategy. “PayPal can help publishers and media companies optimize acquisition, conversion and time-to-market in a cost-effective and profitable way. We’ll be making further announcements around our digital goods strategy at our developers’ conference, PayPal X Innovate 2010, on October 26th.”
The Ooyala Paywall is available for both on-demand and live video streams. Visit http://www.ooyala.com/go/paywall/home for more information, including a quick demo that shows how easy the Ooyala Paywall is to set up.
About Ooyala
Ooyala is the leader in online video technology, including video analytics and monetization. Ooyala's complete online video platform gives publishers the deep viewer insights they need to drive better video engagement and higher revenues. Ooyala serves over 500 customers, including global media companies and web marketers like Endemol, Fremantle Media, Johnson & Johnson, Telegraph Media Group, Glam Media, Vans, and Vice Magazine. Visit Ooyala and follow @Ooyala on Twitter.
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