Buyology Inc. Announces Chief Technology Officer (CTO) Rajesh Raichoudhury

NEW YORK--(BUSINESS WIRE)--Buyology Inc, the world’s leading neuromarketing company, announces the appointment of Rajesh Raichoudhury as its Chief Technology Officer (CTO), effective immediately. Raichoudhury brings to Buyology more than 20 years internet sector experience, including the creation of WebCal, the first internet calendar, which was later purchased by Yahoo!.

“Through Raj’s leadership and vision, Buyology will be able to utilize the massive power of computerized analysis to uncover insights that were never before available using traditional marketing methods”

As CTO, Raichoudhury will be responsible for Buyology’s product development and strategic technology vision, revolutionizing the measurement of non-conscious motivations to provide more impactful insights for marketers. This includes creating ground-breaking large-sample testing methods and implementing other cutting-edge software advances.

Raichoudhury brings not only technology but investor experience to Buyology. He is a prominent angel investor and has been a limited partner at Silicon Valley Angel Investors, an early stage funder of Google. He has served as technical adviser to many companies, including WhenU.com, a pioneer of web-based contextual advertising.

"Raj is a key addition to Buyology as we further position ourselves to be the only company to quantify non-conscious consumer behavior through proprietary technology and provocative insight,” said Gary Singer, CEO, Buyology Inc. “Given his global reputation as an innovator, and his successful track record with past endeavors, he’s a perfect fit for Buyology and we’re thrilled to have him on board.”

“Through Raj’s leadership and vision, Buyology will be able to utilize the massive power of computerized analysis to uncover insights that were never before available using traditional marketing methods,” added Martin Lindstrom, Chairman, Buyology Inc. “We anticipate tremendous interest from brands across the globe as we introduce new products in the coming year and through 2011.”

Following the successful sale of WebCal to Yahoo!, Raichoudhury co-founded Bartleby.com, a popular website for reference, verse and prose; Attap.com, a next-generation personal information platform; Keytoss.com, a modular mobility portal for smartphones; Phobos Entertainment, a multimedia producer of science fiction content; and TGS, Inc. a producer of multiplayer online games.

“Buyology's vision and potential for impact parallel some of the world-changing ideas that took root in the early days of the commercial Internet,” said Raichoudhury. “I’m thrilled to join this outstanding group and make a true impact on marketing.”

About Buyology

Buyology Inc., the world’s leading strategic neuromarketing company, is in the business of quantifying, improving, and actively managing sustainable relationships between brands and their customers. Buyology utilizes its global neuroscience database to develop rigorous tools that bridge science and business so as to provide a provocative and proprietary understanding of consumer decision-making and brand relationships. Buyology helps significantly enhance marketing’s transformational business impact.