RADVISION Presented with Prestigious Frost & Sullivan Industry Award for Competitive Strategy Leadership in Video Conferencing

TEL AVIV, Israel--(BUSINESS WIRE)--RADVISION® Ltd. (Nasdaq: RVSN), a leading technology and end-to-end solution provider for unified visual communications including video network infrastructure, developer tools and high definition (HD) room, desktop and mobile video conferencing systems, today announced that is has been presented with the prestigious 2010 Frost & Sullivan Latin America Competitive Strategy Leadership Award in the video conferencing market as a result of recent research conducted.

“RADVISION’s ongoing development of deeper relationships with its customers has had a significant impact on satisfaction and value received by its clients. This has been achieved not only with a geographical footprint, but also by a profound understanding of the business challenges each customer is facing.”

RADVISION received this award in recognition of the company incorporating HD video conferencing endpoints to its product portfolio at a time when its solutions are on the verge of experiencing high growth rates. RADVISION’s new portfolio of HD room systems, desktop video conferencing, management software and multi-party communication platforms fits well in the Latin America market. Additionally, over the last several years, RADVISION has been able to successfully position itself in the largest Latin American markets through a mix of technology investments and marketing and communications programs. This activity has increased RADVISION’s position in the region in comparison to other competitors.

“RADVISION has a strong portfolio of clients that trust its capabilities to deliver state-of-the-art video conferencing equipment,” said Juan González, Frost & Sullivan Research Manager for Latin America. “RADVISION’s ongoing development of deeper relationships with its customers has had a significant impact on satisfaction and value received by its clients. This has been achieved not only with a geographical footprint, but also by a profound understanding of the business challenges each customer is facing.”

“The key to our success in Latin America is successful channel relationships and products with the features and pricing appropriate to the market,” said Boaz Raviv, Chief Executive Officer for RADVISION. “Our philosophy of delivering high performance and high value along with the right mix of marketing communications activities has enabled us to effectively recruit high quality channels in Latin America.”

About RADVISION

RADVISION (Nasdaq: RVSN) is the industry’s leading provider of market-proven products and technologies for unified visual communications over IP, 3G and IMS networks. With its complete set of standards-based video communications solutions and developer toolkits for voice, video, data and wireless communications, RADVISION is driving the unified communications evolution by combining the power of video, voice, data and wireless – for high definition video conferencing systems, innovative converged mobile services, and highly scalable video-enabled desktop platforms on IP, 3G and emerging next-generation IMS networks. To gain additional insights into our products, technology and opinions, visit blog.radvision.com. For more information about RADVISION, visit www.radvision.com.

This press release contains forward-looking statements that are subject to risks and uncertainties. Factors that could cause actual results to differ materially from these forward-looking statements include, but are not limited to, our ability to integrate the Aethra video assets into our product offerings, general business conditions in the industry, changes in demand for products, the timing and amount or cancellation of orders and other risks detailed from time to time in RADVISION’s filings with the Securities Exchange Commission, including RADVISION’s Form 20-F Annual Report. These documents contain and identify other important factors that could cause actual results to differ materially from those contained in our projections or forward-looking statements. Stockholders and other readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. We undertake no obligation to update publicly or revise any forward-looking statement.