Hacker Group Links Digital and Physical Worlds with New QR Code

SEATTLE--(BUSINESS WIRE)--Hacker Group, one of the largest direct/digital marketing agencies in the West, today announced that it is launching a QR (Quick Response) code campaign as part of its strategy to integrate the physical world with the online world that ultimately offers a single view of ROI and profitability in all accountable media.

“The QR code is a specific example of how we can turn marketing messages – including outdoor signs – into dynamic, digital and interactive communications”

A QR code is a two-dimensional code readable by mobile phones that have the correct reader application. It can embed text, data or a URL that links to a specific website. The Hacker Group campaign demonstrates what the company does for its clients by reaching consumers wherever they may be – online or offline.

Hacker Group’s QR code campaign begins with a new sign on its downtown building at 4^th Avenue and Seneca. Passersby can scan the code to learn more about the agency behind the unique name. If they like what they discover on Hacker Group’s mobile-optimized website, they can respond by submitting a resume or by asking for an appointment to discuss partnering with Hacker Group for a marketing campaign.

Another example of a seamless link between the physical world and the online world is Hacker Group’s mobile site that gives access to company information and the Hacker team. Hacker Group is applying QR codes to employee business cards. When the code is scanned, readers are directed to a mobile microsite specifically about the individual employee. In general, a separate website can be formatted for mobile devices (usually with a .mobi suffix or an “m” prefix in addition to or instead of the “www”) or a company’s main site can be optimized for mobile viewing. Optimization includes detecting what kind of mobile device is being used, so the right format is provided to the user.

“The QR code is a specific example of how we can turn marketing messages – including outdoor signs – into dynamic, digital and interactive communications,” explained Spyro Kourtis, Hacker Group President and CEO. “Many of us live much of our lives on mobile devices, not just making phone calls but doing a lot of what we do on laptop and desktop computers. This small code can bring the physical world around us into focus on smartphones and other mobile devices just like a real-life hyperlink. It’s intriguing.”

As more consumers shift to smartphone technology, marketers are applying QR codes in retail store windows, advertisements, on clothing tags and countless other creative ways. Mobile bar code scanning is already up 700% since the beginning of 2010. As a direct/digital marketing agency, Hacker Group creates strategies for reaching customers wherever they may be, whether in the physical world consuming traditional media, online or on a mobile device. QR codes are a distinctive way to engage consumers and take them from physical media into digital media.

About Hacker Group

Founded in 1986, Hacker Group is a direct/digital marketing agency specializing in measurable, ROI-driven sales and marketing programs for blue-chip clients throughout the country including AT&T, Carnival Cruise Lines, Chipotle Mexican Grill, Netflix and others. Using a disciplined approach to strategy development that begins with sales goals to determine the right mix of measurable media, Hacker Group employs a closed-loop feedback process to test, learn, refine and apply what works in order to continually improve campaign results. For more information, visit: www.hackergroup.com or www.hackergroup.mobi.