VIBE Magazine October/November 2010 Issue Hits Newsstands October 12th

Cover Subject Usher Opens Up About Life, Love, Divorce and Drama plus Exclusive First Digital Cover Featuring Soulja Boy

NEW YORK--(BUSINESS WIRE)--VIBE’s October/November issue (on newsstands October 12th) features R&B triple threat Usher on the cover and in a candid interview as well as a Q&A with Orlando Magic superstar Dwight Howard, an exclusive Soulja Boy feature and an expose on being a cross dresser at a prestigious black college.

“VIBE as a brand will continue to push the digital needle in our space”

Usher comes clean in “A Man on Fire,” speaking candidly about his definition of the difference between fidelity and monogamy, his public persona as a cheater, his drama-filled divorce and life as a single dad rebounding from a midlife career crisis.

"VIBE is excited to feature Usher once again on the cover,” said VIBE Lifestyle Network Co-CEO and Chief Creative Officer Brett Wright. “Usher continues to grow as an artist and as a man. Having known him since he was 14, I am proud of all his accomplishments.”

The new issue of Vibe also features the first digital cover of Soulja Boy, available only via a QR code on the cover of the issue. The code directs you to a Soulja Boy landing page that unlocks exclusive content from Vibe and his label.

"VIBE as a brand will continue to push the digital needle in our space," said Jermaine Hall, VIBE’s Editor-in-Chief. "Social media maven Soulja Boy was a fitting artist to roll out a digital cover."

The issue also features “Nice Guys Don’t Finish Last,” a Q&A with Orlando Magic’s self proclaimed nice guy Dwight Howard and “Mean Girls of Morehouse,” a feature about the discriminatory dress code targeting collegiate cross dressers.

New advertisers include Mazda, New Era, Smirnoff, Rap Star, Chevy Cruze and Cheer.

About Vibe Lifestyle Network

VIBE Lifestyle Network is the parent company of VIBE Magazine and VIBE.COM and is the premier destination for the hip-hop generation. VIBE Lifestyle Network is a vertical content and advertising network which represents over 25 websites reaching over 19 million unique users per month. The new VIBE.com and VIBE Lifestyle Network are the premier destinations for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6460302&lang=en