Bloomberg Markets Magazine Relaunches with November 2010 Issue

The award-winning magazine for “the global financial elite” is redesigned by Priest + Grace, editorial sections added, rate base to be raised, trade campaign launched

NEW YORK--()--BLOOMBERG MARKETS® magazine, the only publication for the global financial elite, is relaunching with its November 2010 issue, capitalizing on growing editorial demand, circulation growth and advertising momentum this year. The November issue will be delivered globally through the first two weeks of October.

With a new distinctive design by high-profile team of Priest + Grace (ESPN The Magazine, InStyle, Esquire) that serves the reader with clarity, accessibility and recognition, Bloomberg Markets has expanded its personal wealth and careers section for an even better editorial product. The magazine’s relaunch is accompanied by a global print and digital trade campaign produced by JWT.

Demand for the magazine has prompted a rate base hike from 315,000 to 355,000 beginning with the January 2011 issue, unheard of for a business magazine in this economic environment.

With 120 ad pages, the November 2010 issue is the largest in the magazine’s 18- year history/ Advertising pages have soared 30% through the November issue compared to the same period one year ago, with many new advertisers encompassing the luxury, watches, fashion, jewelry, automotive, finance, corporate branding and travel categories.

Bloomberg Markets has won more of the six top business and investigative journalism awards than The Economist, Fortune and Forbes combined, and the magazine’s editorial content influences policy and moves markets.

In the magazine’s September issue, the article “Duping The Families of Fallen Soldiers” ignited national and local media coverage, prompting numerous Congressional investigations and press statements from legislators demanding answers and provoking New York attorney general Andrew Cuomo to file a dozen subpoenas. As a result of the article, the Veterans Administration changed the way its life insurance program worked, so that families of fallen soldiers receive lump-sum payments.

“As markets recover and new opportunities unfold, the need for a magazine that covers it all with perspective and expertise has never been greater,” says publisher Michael Dukmejian. “Our advertisers recognize how important and unique our audience is. They understand the influence our readers exert and the money they control, both on a professional and personal level.”

“Bloomberg Markets has the resources of hundreds of more than 2,300 Bloomberg journalists around the world,” said the magazine’s editor Ronald Henkoff.

“While other business magazines have been cutting back by closing their bureaus and reducing the number of reporters, Bloomberg Markets reflects the company’s investment in high quality journalism.”

“Bloomberg Markets is a magazine like no other for people with the most at stake who increasingly get a unique perspective from the combination of Bloomberg analytics and journalists in 146 bureaus reporting on money in all its forms,” said Matthew Winkler, Editor-in-Chief of Bloomberg News. “The needs of the financial elite have never been greater, which has driven Bloomberg Markets to a record of unmatched award-winning, in-depth reporting."

About Bloomberg Markets magazine

BLOOMBERG MARKETS® magazine is the only magazine for the global financial elite, providing in-depth and authoritative stories on the companies and people who move the markets. Bloomberg Markets has won nearly 200 journalism and design awards, including the Gerald Loeb Award, Scripps Howard Awards, and the George Polk Award.

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial professionals and businesses. Bloomberg combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the Bloomberg Professional service and multimedia platforms. Bloomberg's media properties span television, radio, digital and print, making up one of the world’s largest news organizations with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries.

Contacts

Drew Kerr, on behalf of Bloomberg Markets
+1 212 849 8250

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Contacts

Drew Kerr, on behalf of Bloomberg Markets
+1 212 849 8250