NEW YORK--(Qoof, the Interactive Video Technology Company, today announced it has partnered with Brightcove, the leading online video platform, to offer Brightcove users Qoof’s all-in-one app-based interactive video ad technology platform. With Qoof, Brightcove customers can easily turn their videos into interactive videos or video-based apps.)--
“Qoof’s technology makes it easy for Brightcove customers to quickly create, distribute and realize the user engagement benefits of a seamless, fully-interactive video experience”
Qoof will provide Brightcove customers with access to all Qoof apps, along with detailed analytic reporting. Brightcove users will also have the ability to add interactive features simply by choosing apps from the Qoof platform. These apps will then appear in the Brightcove player.
Qoof’s current video app collection is focused on adding interactivity to branded, advertising, and e-commerce-oriented videos. Among the apps are photo viewers, customer reviews, product information, customer service chat box, and in-player checkout. Qoof users can take advantage of these standard apps or create their own custom apps to turn any video into an interactive experience.
“Qoof’s technology makes it easy for Brightcove customers to quickly create, distribute and realize the user engagement benefits of a seamless, fully-interactive video experience,” said Jonathan Stefansky, CEO of Qoof.
“We are pleased to add Qoof to the fast-growing Brightcove Alliance partner program, which provides a wide range of value-added solutions and services to our customers around the world,” said Chris Johnston, director of technology partnerships at Brightcove.
Qoof's interactive video ad technology converts views into monetizable interactions. Qoof’s technology allows online video advertisers to easily insert custom apps into existing rich media assets that can be distributed across third party players and multi-screen advertising platforms. Qoof can be integrated into existing platforms or used as a standalone platform. Founded in 2006 Qoof is privately funded and based in Israel and New York. For more information visit www.qoof.com.