CashStar Adds Mobile and Social Capabilities to its Digital Gifting Platform

DALLAS--(BUSINESS WIRE)--CashStar, the digital gifting and incentives company, today announced new functionality in its market-leading digital gifting platform. CashStar’s retail clients can now offer their customers mobile and social capabilities within their eGift card offerings.

“We’re always evaluating how new technologies and channels affect the gifting experience to ensure that CashStar is always setting the standard for digital gifting innovation”

The new platform features, which are being demoed this week in Booth #115 at the Shop.org Annual Summit, enable retailers to offer:

Mobile Gift Cards – Adds mobile as a delivery notification option for eGift cards. Cards are optimized for smartphone-based redemption in-store, or can be used online.
Social Integration – From The Container Store’s (or any participating retailer’s) eGift Card purchase page, shoppers can send digital gift cards to a friend’s Facebook wall using Facebook Connect. In addition, both senders and recipients of eGift cards have the ability to “Like” and “Share” their digital gifting experiences on Facebook and Twitter, which is especially beneficial to retailers running promotions and offers through the CashStar platform. Click here to see this option on The Container Store’s eGift card page.

The CashStar platform now features an enhanced design center, which includes expanded faceplate categories (weddings, anniversaries, showers, etc.). By offering more image options and categories, retailers can enhance each customer’s purchase experience by making it even more personal.

“Our investment in the CashStar platform has enabled us to provide a better gifting experience, and we’re confident that the new social capabilities will be a hit with our customers this holiday season and beyond,” commented Margery Hurlbut, Customer Solutions Director at The Container Store. “We’re thrilled to be the first of CashStar’s customers to implement the new Facebook features into our eGift card offering. It’s these important gifting and incentive capabilities that will help deepen the strong connection we have with our shoppers.”

“We’re always evaluating how new technologies and channels affect the gifting experience to ensure that CashStar is always setting the standard for digital gifting innovation,” said CEO David Stone. “Applying best practices is the first step to help us maximize our customers gifting programs, however it’s the application of emerging new media and mobile solutions that enable our customers to truly gain a competitive advantage. With the rollout of these new features, our retail clients can rest assured that they will always be ahead of the curve.”

To receive a product demonstration, retailers are encouraged to stop by Booth #115 at the Shop.org Annual Summit. In addition, CashStar will be holding an eGift Card Clinic at the booth for retailers looking to receive an evaluation of their gift card offering and advice on maximizing the potential of their digital gifting and promotional programs.

About CashStar, Inc.

CashStar is the preferred digital gifting and incentives partner for retailers nationwide. Its powerful platform delivers retailers high-margin sales, promotes online and in-store traffic and encourages customer loyalty by providing consumers with the most personal, compelling and convenient gifting experiences available. CashStar is the only company to successfully combine an on-demand digital gifting and incentives platform with innovative multichannel marketing strategies. More than 75 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Chili’s Bar and Grill, Maggiano’s Little Italy, Romano’s Macaroni Grill, Hot Topic, The Container Store, CVS/pharmacy, The Home Depot, Pottery Barn, West Elm, Landry’s Restaurants, Pizza Hut, Regal Cinema, Staples and Travelocity. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or email sales@cashstar.com.