Where Acquires LocalGinger to Enable Mobile Flash Commerce

BOSTON--(BUSINESS WIRE)--Where, Inc., North America’s leading location based media company, today announced that it has acquired LocalGinger, a pioneer in the local group-buying category in secondary markets.

“The combination of LocalGinger and WHERE Ads delivers against this opportunity.”

LocalGinger has built a strong following among merchants in second tier cities and recently launched a social commerce platform that allows merchants to manage their own daily deals. Combined with WHERE’s consumer reach of 50 million through the WHERE Ads™ platform, local businesses can now use simple tools to create offers and drive real-time commerce at a hyper local level.

“With the LocalGinger platform, WHERE Ads bridges a gap between services like Groupon and AdSense,” said Walt Doyle, CEO, of Where, Inc. “Combining these services supports our mission of delivering relevant and valuable content to the WHERE audience as well as the audience of our publisher partners. On WHERE Ads, merchants interested in just-in-time group buying deals will have a platform to use and audience to reach through WHERE.”

“Local advertising is a massive market and is in the middle of a transformation from traditional to digital with mobile advertising and social commerce leading the disruption. Our merchants have told us that they want simple and measurable tools that drive revenue in as close to real time as possible,” said Arik Keller, CEO, of LocalGinger. “The combination of LocalGinger and WHERE Ads delivers against this opportunity.”

“We had run promotions with other deal sites, but wanted more control and a profit margin. Our first experience using their solution completely exceeded our expectations,” said Patrick Enright, owner of MetroRock. “The service was easy to use and allowed us to connect with customers and help drive revenue.”

The research firm BIA/Kelsey recently published a report forecasting that local advertising revenue would grow from $130.2B in 2009 to $144.9B in 2014. Separately, ABI Research has gone on record predicting a marketing opportunity of $1.8B for location-based campaigns alone in 2015.

To learn more about WHERE Ads, visit: www.where.com/advertise

About Where, Inc.

Reaching over 50 million consumers in real-time with relevant content and advertising, Where, Inc., is North America’s leading location-based media company. The WHERE consumer service helps more than 3 million mobile users discover, save and share local places by recommending the most relevant content and integrating money saving special offers from local merchants. WHERE Ads™ is the company’s hyper-local search and display ad network, delivering unparalleled real-time reach and relevancy for brands and merchants. WHERE, Inc., is a privately held company based in Boston, MA. For more information please visit http://www.where.com/about

About LocalGinger

LocalGinger.com is a platform that connects people with places. Consumers benefit by receiving great offers from local merchants. Local businesses benefit through the use of simple tools that provide measured results and drive local commerce.