NEW YORK--(BUSINESS WIRE)--Univision Interactive Media, as an expansion of its existing partnership with the National Football League (NFL), today announced the launch of www.NFL.com/espanol, the new official Spanish-language website of the NFL. Combining the former www.NFLatino.com and www.nfl.com.mx sites to provide one destination for Spanish-speaking NFL fans around the world, the site provides the most in-depth information on the NFL, and brings Spanish-language video highlights of NFL games to a worldwide audience.
“We are a leading interactive destination for exclusive, comprehensive sports coverage, and providing this new NFL experience to Latino fans worldwide extends Univision’s already strong position in the market,” said Kevin Conroy, president, Univision Interactive Media. “We’re working very closely with the NFL to deliver a great experience for our users, while also making it possible for leading advertisers to reach our valuable audience with targeted football content and relevant sports brand messaging that connects them with Hispanic sports fans more than ever before.”
“We are pleased to expand our partnership with Univision to bring all of our Spanish-speaking fans around the world the best content available,” said Brian Rolapp, senior vice president of NFL digital media & media strategy. “With America’s most popular sports league and the country’s leading Spanish-language online publisher, fans can look forward to an even more in-depth and interactive experience.”
In addition to video highlights and photo galleries of popular players and favorite teams, the site includes up-to-date stats, exclusive news from around the league, live radio broadcasts, top 10 plays of the week, one-on-one player interviews, an inside look at all 32 NFL teams, and a customized version of Fantasy Football.
The website also features social media extensions including Tu Pasión, a section where fans can share their passion for the NFL and their favorite team. Now through November 14, users can participate in the NFL Tu Pasión contest by uploading a video or series of photos expressing their passion for the NFL. Users will vote to select the most passionate fan, who will win a trip for two to Super Bowl XLV in North Texas.
NFL.com/español also features customized content for the NFL’s fan base in Mexico including local news, event coverage and local promotions.
Later this season, fans will also be able to access the www.NFL.com/espanol WAP site on their mobile phones.
For the advertising community, www.NFL.com/espanol provides a direct channel for brands to connect with the Hispanic football fan. With traffic to the site during last season generating triple-digit increases in page views, uniques and visits year-over-year, www.NFL.com/espanol illustrates the passion and growing interest in the NFL among Hispanics.*
The launch of www.NFL.com/espanol coincides with the NFL’s celebration of Hispanic Heritage Month. NFL teams will host community events and gameday celebrations throughout Hispanic Heritage Month (September 15-October 15).
*Source: Univision.com U.S. + Puerto Rico Traffic Analytics, MRC Accredited, Aug-Feb, 2008-09 & 2009-2010
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. Univision Interactive Media, Inc. owns and operates a network of 18 national and 72 local online and mobile sites, including Univision.com, the country’s leading Spanish-language online publisher that features comprehensive entertainment, news and information, and that continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics; Univision Móvil, a longstanding industry-leader serving the ever-growing mobile Hispanic segment with unique, relevant mobile products and services, as well as exclusive on-the-go integrations with top Univision shows; and Univision Partner Group, a specialized advertising and publisher network comprised of high quality Spanish-language publishers. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including extensive revenue sharing, competitive excellence, strong franchises across the board, and national distribution. The NFL is the industry leader on a wide range of fronts. Business Week magazine calls the NFL "one of America's best-run businesses."