New AdReady Version 3 Display Advertising Platform Unveiled at AdReady Partner Summit 2010

Industry’s Premiere Demand Side Platform Guides Agencies and Advertisers Through the Display Decision-Making Process, Dramatically Increasing Ad Success

SEATTLE--(BUSINESS WIRE)--AdReady, a pioneering technology company that delivers powerful yet elegant and cost-effective software solutions for digital display advertising, today announced AdReady Version 3, the latest version of the company’s award-winning digital display advertising platform for advertisers and agencies. In 2007, AdReady was the first demand side platform (DSP) available in the market, and today it remains the only platform that offers advertisers rapid, template-based ad creation together with media planning and buying automation for a closed-loop display advertising process. AdReady will debut AdReady Version 3,which includes algorithmic media planning, automated intelligent bidding, enhanced multi-campaign management and more, to partners and customers at the AdReady Partner Summit 2010.

“We’ve made AdReady’s turnkey solution for agencies the cornerstone of our display advertising service. In the end, it comes down to driving great results for clients, and the new AdReady Version 3 platform gives us the technology to achieve that goal.”

“The display media landscape is evolving rapidly to meet the demands of the growing marketplace,” said Chris Poda, Digital Media Manager at TIG Global. “We’ve made AdReady’s turnkey solution for agencies the cornerstone of our display advertising service. In the end, it comes down to driving great results for clients, and the new AdReady Version 3 platform gives us the technology to achieve that goal.”

AdReady Version 3 combines the power and sophistication of several best-in-class enterprise software solutions. The platform, which has served thousands of advertisers, provides everything needed to run successful display programs, from creative development and testing to media planning to optimization and measurement. It is uniquely suited to advertisers who need to quickly test, iterate and identify the best performing ads within multiple campaigns, each targeted to specific audiences.

“Many advertisers and their agencies focus on executing the location and timing aspects of online display advertising, making sure ads appear in front of the right audience at the right time,” said Karl Siebrecht, President and CEO, AdReady. “However, they often neglect to sufficiently and successfully implement the creative component, such as testing ads to find the appropriate granular message--because this level of customization has historically been very costly. With AdReady, advertisers can cost-effectively run what we call Precision Campaigns: delivering unique, relevant messages to micro-targeted audiences at scale.”

Significant additions and enhancements available in the latest version include:

• Advanced Media Planning Intelligence– The advanced media planning engine leverages accumulated knowledge from more than 20,000 campaigns executed on the platform. With sophisticated mathematical models applied to this data warehouse, optimal budget allocations and bids are generated across multiple media providers and audience segments. Using these recommended media plans, agencies and advertisers can shorten their learning curve and drive better ROI more quickly.
• Automated Multi-Campaign Creation– AdReady automates and centralizes the process of creating multiple simultaneous campaigns, each targeted to a unique audience. New intelligent campaign association tools also allow agencies and advertisers to easily coordinate and edit many pieces of creative and unique destination URLs concurrently across an unlimited number of campaigns, saving time and money.
• Intelligent Bidding– Agencies and advertisers can automatically generate bids based on designated budgets, delivery preferences and inventory availability. Managing the bidding nuances of each media source, AdReady provides specific recommendations leveraging a wealth of accumulated data so clients can make optimal bidding decisions.
• Targeting Automation – AdReady aids agencies and advertisers in setting and adjusting the most relevant targeting controls for each media source. The automated process helps them make the most informed targeting decisions across all of their media sites, without having to keep track of each media source’s unique set of targeting choices. In addition, audience- and content-focused targeting criteria drive the media planning engine to generate plans that include only the most impactful media options.
• Enhanced Inventory Discovery and Campaign Recommendations– To help agencies and advertisers accurately pinpoint audiences across various publishers, networks and exchanges, AdReady discovers and suggests very specific media placements based on their target audience profile and campaign objectives.

AdReady Version 3, available in early October 2010, powers the company’s display solutions:

AdReady for Advertisers helps mid-to-large sized organizations centrally manage any number of micro-targeted campaigns in a single, cohesive system. Robust targeting, auto-optimization and other benefits help advertisers drive up results without increasing budget.

AdReady for Agencies enables agencies to better serve large companies with micro-targeted campaigns and mid-size companies with similar complex requirements. The platform makes it possible for interactive agencies to profitably deliver great results for a wider number of clients.

Advertisers and agencies interested in learning more about AdReady Version 3 can call 1-866-546-6009 or email [e-mail]

About AdReady

AdReady’s technology platform delivers the power and sophistication of multiple best-in-class enterprise software solutions for digital display advertising wrapped in an elegant, cost-effective and powerful technology platform. It is optimized for sophisticated agencies and advertisers trying to efficiently manage precision campaigns, by integrating creative automation and micro-targeting capabilities. More than five thousand advertiser customers have run more than half a million ads across the company’s massive inventory of nearly 150,000 sites. AdReady’s platform was recently named “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference (DPAC). The company was also named “Service Provider of the Year” by the Washington Technology Industry Association (WTIA). To learn more, please visit www.adready.com, follow us on Twitter @AdReady, or find us on Facebook.

AdReady is a registered trademark of AdReady, Inc., registered in the U.S. All product and company names mentioned herein may be trademarks of their respective owners in the U.S. and other countries.