SEATTLE--(AdReady, a pioneering technology company that delivers powerful yet elegant and cost-effective software solutions for digital display advertising, today announced AdReady Version 3, the latest version of the company’s award-winning digital display advertising platform for advertisers and agencies. In 2007, AdReady was the first demand side platform (DSP) available in the market, and today it remains the only platform that offers advertisers rapid, template-based ad creation together with media planning and buying automation for a closed-loop display advertising process. AdReady will debut AdReady Version 3,which includes algorithmic media planning, automated intelligent bidding, enhanced multi-campaign management and more, to partners and customers at the AdReady Partner Summit 2010.)--
“We’ve made AdReady’s turnkey solution for agencies the cornerstone of our display advertising service. In the end, it comes down to driving great results for clients, and the new AdReady Version 3 platform gives us the technology to achieve that goal.”
“The display media landscape is evolving rapidly to meet the demands of the growing marketplace,” said Chris Poda, Digital Media Manager at TIG Global. “We’ve made AdReady’s turnkey solution for agencies the cornerstone of our display advertising service. In the end, it comes down to driving great results for clients, and the new AdReady Version 3 platform gives us the technology to achieve that goal.”
AdReady Version 3 combines the power and sophistication of several best-in-class enterprise software solutions. The platform, which has served thousands of advertisers, provides everything needed to run successful display programs, from creative development and testing to media planning to optimization and measurement. It is uniquely suited to advertisers who need to quickly test, iterate and identify the best performing ads within multiple campaigns, each targeted to specific audiences.
“Many advertisers and their agencies focus on executing the location and timing aspects of online display advertising, making sure ads appear in front of the right audience at the right time,” said Karl Siebrecht, President and CEO, AdReady. “However, they often neglect to sufficiently and successfully implement the creative component, such as testing ads to find the appropriate granular message--because this level of customization has historically been very costly. With AdReady, advertisers can cost-effectively run what we call Precision Campaigns: delivering unique, relevant messages to micro-targeted audiences at scale.”
Significant additions and enhancements available in the latest version include:
AdReady Version 3, available in early October 2010, powers the company’s display solutions:
AdReady for Advertisers helps mid-to-large sized organizations centrally manage any number of micro-targeted campaigns in a single, cohesive system. Robust targeting, auto-optimization and other benefits help advertisers drive up results without increasing budget.
AdReady for Agencies enables agencies to better serve large companies with micro-targeted campaigns and mid-size companies with similar complex requirements. The platform makes it possible for interactive agencies to profitably deliver great results for a wider number of clients.
Advertisers and agencies interested in learning more about AdReady Version 3 can call 1-866-546-6009 or email firstname.lastname@example.org
AdReady’s technology platform delivers the power and sophistication of multiple best-in-class enterprise software solutions for digital display advertising wrapped in an elegant, cost-effective and powerful technology platform. It is optimized for sophisticated agencies and advertisers trying to efficiently manage precision campaigns, by integrating creative automation and micro-targeting capabilities. More than five thousand advertiser customers have run more than half a million ads across the company’s massive inventory of nearly 150,000 sites. AdReady’s platform was recently named “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference (DPAC). The company was also named “Service Provider of the Year” by the Washington Technology Industry Association (WTIA). To learn more, please visit www.adready.com, follow us on Twitter @AdReady, or find us on Facebook.
AdReady is a registered trademark of AdReady, Inc., registered in the U.S. All product and company names mentioned herein may be trademarks of their respective owners in the U.S. and other countries.