Non-Profits Leverage Social Media to Enable New Forms of Online Giving

AUSTIN, Texas--(BUSINESS WIRE)--As non-profit organizations continue to look to social media as a viable means to drive charitable giving, the Bob Woodruff Foundation, the Learn To Be Foundation and the Bluebonnet Equine Humane Society have joined forces with Karmaback, Inc. to turn social network engagement into cash donations via Karmaback points, which are easily earned by interacting with partner brands on Facebook and Twitter. Through this new program, companies that use Karmaback for social network marketing, including sweepstakes, coupons, and customer engagement, get the added benefit of giving their Facebook fans and Twitter followers a way to donate their earned Karmaback points to a participating charity.

“Through Karmaback, the people who have always wanted to get involved, but could not give a cash gift, can now lend support to causes like ReMIND.org using the power of social media.”

“With the rise of social media, we’ve seen an amazing increase in the awareness of the Bob Woodruff Foundation and ReMIND.org as well as an increase in the micro-donations that are such a large part of our organization,” said Rene Bardorf, Executive Director of the Bob Woodruff Foundation. “Through Karmaback, the people who have always wanted to get involved, but could not give a cash gift, can now lend support to causes like ReMIND.org using the power of social media.”

Non-profits participating in the Karmaback Points for Charity program include:

The Bob Woodruff Foundation: The vision of the Bob Woodruff Foundation is to provide resources and support to injured service members, veterans and their families -- building a movement to empower communities nationwide to take action to successfully reintegrate our nation’s injured heroes—especially those who have sustained the Hidden Injuries of War—back into their communities so they may thrive physically, psychologically, socially and economically.
Learn To Be Foundation: Learn To Be was organized on the principle of using the World Wide Web as a medium for people of all ages to grasp their educational potential. The Foundation fosters free online tutoring services that are driven by a community of users dedicated to teaching and mentoring those in need.
Bluebonnet Equine Humane Society: The mission of the Bluebonnet Equine Humane Society is to improve the lives of equines by educating and helping owners, assisting law enforcement agencies, rehabilitating abused and neglected equines, and placing them into safe, permanent homes.

To learn more about Karmaback Points for Charity and how to turn your online activity into cash donations or to become a participating charity, please visit karmaback.com/charity.

About Karmaback

Karmaback, Inc., a member of the Austin Technology Incubator, is a private, Austin-based social network marketing company, founded in 2009 to revolutionize social network marketing. Their main product, social sweepstakes, delivers more fans and more followers on Facebook and Twitter through viral sweepstakes and unique rewards for sharing and engagement via Karmaback points. For additional information, please visit: http://www.karmaback.com.