YouChange Holdings Corp Launches Website, YouChange.com Aimed at Electronic ReCommerce and Recycling

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--YouChange Holdings Corp (“YouChange”) (OTCBB:YCNG) today announced the launch of the company’s electronic recycling, rewards and buyback website, youchange.com for both consumers and businesses. In conjunction with the website launch and as part of the social media rollout, YouChange simultaneously launched the official Facebook page, http://www.facebook.com/youchangepage already adding hundreds of new fans and friends.

“Our CTO, Naser Ahmad and his team have done an exceptional job developing and launching one of the first of many phases of the YouChange Enterprise Management System, which include several hundred thousand products and millions of cumulative attributes and configurations”

“Our CTO, Naser Ahmad and his team have done an exceptional job developing and launching one of the first of many phases of the YouChange Enterprise Management System, which include several hundred thousand products and millions of cumulative attributes and configurations,” said Jeffrey Rassas, YouChange Founder & CEO. YouChange is an electronics industry re-Commerce company that has created a one-stop online platform for consumers and businesses to trade in their used electronics for rewards and cash. With its robust consumer rewards and referral program, news, education and recycling network, YouChange provides consumers and businesses with a solution to the rapidly growing problem of E-Waste. Items collected will either be refurbished and re-purposed into the economy or recycled to avoid the environmental devastation caused when these products end up in our landfills. Some of these products include batteries, laptops, computers, cell phones, smart phones, PDAs, mp3 players, calculators, external drives, game consoles, digital cameras, streaming media devices, tablet e-readers and camera lenses.

The National Science Foundation estimates that used electronic devices in U.S. households totals approximately 747 million pieces of potential re-Commerce or E-Waste—more than 1.36 million metric tons. E-Waste is a serious environmental issue that is growing exponentially. The EPA estimates that 30 million desktops and 12 million laptops were discarded in 2007 - that’s over 112,000 computers per day! Also according to the EPA, E-Waste is responsible for at least 40 percent of the toxic, heavy metals like mercury, lead and cadmium in U.S. landfills that can leach into our air and water. Cell phones and laptops can be loaded with toxic metals such as arsenic, cadmium and mercury while old televisions and computer monitors can contain up to 8 pounds of lead. “In a landfill, they can pose an environmental and neurological hazard as evidenced in a rise of childhood diseases. Only a small percentage of consumers and businesses are recycling their electronics. Many struggle to find an easy reward based solution. One person's trash is another’s treasure, particularly during these hard economic times. YouChange intends to provide greater access to businesses and consumers to responsibly recycle their used electronics directly and through its many partnerships,” added Jeffrey Rassas, YouChange Founder & CEO.

About YouChange Holdings Corp

YouChange Holdings Corp is an early stage development and acquisition company focused on the purchase, refurbishment, and resale of used consumer electronics to both consumers and business markets in the E-Waste sector, which is projected to grow to $15B per year by 2014. The YouChange platform includes paying cash and reward points to businesses and consumers for their used electronics; refurbishing and recycling those products; and the sale and re-Commerce of these products, as well as licensing of proprietary data through its back-end enterprise management software as a service platform. The company was formerly known as YouChange, Inc. and changed its name to YouChange Holdings Corp and trading symbol to YCNG in March 2010 after the completion of a merger with Bluestar Financial Corporation. The company was incorporated in 2008 and is based in Scottsdale, Arizona.

Forward-Looking Statements

This document contains forward-looking statements that are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions and uncertainties include: the ability of the Company to raise capital, the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.