HipLogic Launches *Spark, the Ultimate Active Home Screen and Mobile User Interface That Improves Content Discovery and Immediacy

SANTA CLARA, Calif.--(BUSINESS WIRE)--DEMOfall — HipLogic Inc. today announced *Spark, a next-generation Mobile 2.0 platform that gives smartphone and mass market phone users the ultimate active Home screen experience. *Spark proactively updates content and social streams via real-time push notifications delivered directly to the Home screen in a clean and organized format. *Spark beta is currently available for free download at www.sparkmyphone.com.

“*Spark is like the love child between the iPhone’s intuitive interface and the powerful, personalized, multi-tasking engine of Android”

*Spark leverages HipLogic’s mobile 2.0 technologies to bring application mash-ups to users’ Home screens, allowing users to view and engage with the following widget-style “Modules”:

Weather Module – Geo-aware module that displays current temperatures and extended forecasts for multiple cities
Headlines Module – Real-time streaming of breaking news, sports, finance, entertainment, etc. Users can click to read the full story or share via Twitter, Facebook or SMS
Status Module – Makes it dead simple to update Twitter and Facebook status, individually or simultaneously, directly from the Home screen
Stay connected with *Spark’s Twitter and Facebook Social Streams Module, delivering real-time Facebook and Twitter streams to the Home screen

“*Spark is like the love child between the iPhone’s intuitive interface and the powerful, personalized, multi-tasking engine of Android,” said Mark Anderson, CEO, HipLogic. “*Spark is a geo-aware, socially integrated, interactive interface for your Smartphone. *Spark’s News, Social, Weather, Sports, Entertainment, Alerts & Other Programming is rich, active and ever expanding. You can turn on or off what you like, re-arrange your modules, add feeds and discover new content all from your phone’s Home screen.”

HipLogic plans to release new modules for *Spark that further leverage its content partnerships. HipLogic has content relationships with media companies like Astrology.com, CBS, Disney, EA, ET, Sky and others.

“*Spark will save users a lot of the time they’re currently wasting launching separate weather, news, browser, messaging, and social network apps every time they want to check their friend’s most recent posts, tweet a status update, or access current news, sports and weather, entertainment, and other information. Just imagine how much time having all of your most important information and friends’ social updates on your Home screen would save you in a single day,” says Matt Marshall, executive producer of DEMO. “And HipLogic’s plan to add new *Spark modules monthly makes the future of this new mobile social broadcasting & live information aggregation tool even more enticing.”

*Spark delivers the following benefits to consumers:

Cleans up your Home screen, removing app clutter and enabling quick scrolling and personalization plus easy access to phone and browsing functions.
Provides a simple, elegant, and social mobile user experience (combines all of a user’s essential social information on one Home screen).
Brings live Home screen “push” notifications to all phones (i.e. specified information and updates find you rather than you searching for it).
Proactively delivers live news, sports, entertainment & other targeted content to the phonetop through free modules (app-like widgets that deliver specific content).
Enables cross-posting to Facebook, Twitter, and SMS – update status / news / events / etc. across the three communication channels with a single click.

The *Spark beta is available for free download via Android Market, Nokia’s Ovi Store, plus operator and 3^rd party app stores.

For more information on *Spark, visit http://www.sparkmyphone.com.

DEMOFall 2010 Information

Mark Anderson (CEO) and Mark Young (CTO) of HipLogic, Inc. will present the company’s *Spark Next Generation Mobile Interface from the DEMOfall stage on Tuesday, September 14, at 3:15PM.

To experience a live demonstration of *Spark, please visit station #31 at the DEMOfall 10 Conference. DEMO.com visitors will also be able to view HipLogic’s live stage presentation of *Spark within 24 hours by clicking on the “Watch DEMO Videos” link. For more information on HipLogic’s *Spark, please visit http://www.SparkMyPhone.com.

About HipLogic, Inc.

HipLogic is redefining the mobile user experience—the HipLogic next-generation application platform features a lightweight, always on, JavaScript virtual machine connected to intelligent cloud services, aggregating information from multiple web sources, network operators and the phone’s native functions to create modern and powerful experiences on the mobile device. HipLogic is a private company funded by Benchmark Capital, Bay Partners, Stage 1 Ventures and Route 2 Digital. To learn more about HipLogic, please visit us at http://www.hiplogic.com or follow us at on Twitter at http://www.twitter.com/hiplogic.

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

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