SHORT HILLS, N.J.--()--D&B (NYSE: DNB), the world’s leading source of commercial information and insight on businesses, today announced a new offering, D&B360, in the growing Data-as-a-Service (DaaS) market, to drive data quality, value and productivity for users of enterprise software applications.
“In particular, we expect that robust, easy-to-use options could be instrumental in helping sales and marketing organizations drive greater productivity and effectiveness.”
D&B360 is a new solution that will enable enterprise software providers to easily embed D&B data and other essential business knowledge directly into their applications, through on-demand access known as “data as a service.” D&B360 is designed to quickly integrate with any software solution that uses commercial company or professional contact data, such as customer relationship management (CRM), sales force automation, business intelligence, master data management and marketing automation.
D&B360 is the only DaaS solution that combines insight on the more than 170 million businesses worldwide in D&B’s database and 53 million contacts with the rigorous quality assurance and patented matching processes D&B performs through the company’s proprietary DUNSRight® process. The result is direct access to quality information about companies and contacts.
Through D&B360, users will be able to benefit from automatically updated insight from D&B’s unparalleled database, including the world’s largest collection of businesses and family tree structures along with millions of business contacts. D&B360 also seamlessly integrates relevant, dynamic information from social media and news sources for a complete picture of businesses.
“There is increasing market interest in Data-as-a-Service solutions as more companies embrace cloud computing,” said John Radcliffe, Research Vice President, Gartner. “In particular, we expect that robust, easy-to-use options could be instrumental in helping sales and marketing organizations drive greater productivity and effectiveness.”
“Our customers have told us they’re looking for faster and better ways to get automatically updated, complete information on businesses and business contacts,” said Jim Delaney, President, Global Sales & Marketing Solutions, D&B. “Our new Data-as-a-Service solution, D&B360, means we can now offer easy, embedded access to D&B’s high-quality business information, so customers can improve productivity, capture greater share of wallet and eliminate data quality issues in less time.”
D&B360 Key Features and Benefits
Armed with D&B360, users will be able to:
Benefits for Partners
D&B360 will also benefit application partners, making it easy for providers of CRM, marketing automation, business intelligence, sales force automation and other enterprise applications to offer customers the business insight needed to make their solutions successful. Since D&B360 is based on standard Web services-based DaaS technology, applications can embed information when and where it’s needed. As a result, partners will be able to deliver D&B's high quality business intelligence to customers, extending the value of their applications and platforms.
About Dun & Bradstreet® (D&B)
Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 169 years. D&B's global commercial database contains more than 170 million business records. The database is enhanced by D&B's proprietary DUNSRight® Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.
D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management SolutionsTM to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutions TM to increase revenue from new and existing customers; and D&B Internet SolutionsTM to convert prospects into clients faster by enabling business professionals to research companies, executives and industries, over the web.
For more information, please visit www.dnb.com.
For more on the solution, visit www.dnb.com/360.