GameStop Announces Halo: Reach Launch Plans

Midnight Launch Events at Almost 4,000 Stores Nationwide Highlight Weeks of Special Activities Including Pre-Order Exclusives, Life-Size Halo Statue Giveaways, HaloFest Website and More

GRAPEVINE, Texas--(BUSINESS WIRE)--GameStop Corp. (NYSE: GME) today announced plans to kick-off the highly anticipated Halo: Reach in a manner befitting the best-selling Xbox franchise of all time. Sept. 13 midnight launch events in almost 4,000 GameStop stores nationwide will pay tribute to the long-awaited prequel to the Halo series that represents the culmination of 10 years of experience crafting groundbreaking video games for millions of dedicated Halo fans worldwide.

“Halo: Reach marks the kick-off to a 2010 holiday season that is full of highly anticipated AAA titles”

Most GameStop stores will reopen at 10 p.m. local time Sept. 13 to host launch-night activities such as Halo trivia, Halo character dress-up contests, Halo tournaments and a countdown to midnight when pre-order customers will be the first to get their hands on the definitive installment in the epic Halo series. Customers should check in advance with their local store for exact times and details. GameStop is also hosting a post-launch tournament on Sept. 24 in select stores nationwide offering customers a chance to win great prizes. Visit www.GameStop.com/HaloFest for complete details.

Halo fans can still take advantage of GameStop’s pre-order exclusive before Sept. 14, while supplies last, the downloadable UA Multi-Threat Mjolnir Mark V(B) armor. In addition, GameStop.com/HaloFest offers Halo: Reach news, tips and entertainment, as well as a sweepstakes offering a chance to win one of 18 life-sized Spartan statues any Halo fan would covet.

“Halo: Reach marks the kick-off to a 2010 holiday season that is full of highly anticipated AAA titles,” said Tony Bartel, GameStop president. “While Halo is a franchise that has sold more than 34 million games worldwide in the last decade, Halo: Reach is expected to be the biggest title in the series as well as one of the biggest titles of 2010. We are delighted by the interest this game has generated, not only with the built-in audience of long-time Halo fans, but also with new fans who are discovering and enjoying this iconic franchise for the first time.”

Halo: Reach is “M” (mature) rated, and access to midnight launch events will be restricted to persons ages 17 and older unless accompanied by a guardian. For more information or to find the closest midnight launch event, visit www.GameStop.com/reachmidnights.

Note to News Media: Special media requests should be coordinated through GameStop Media Relations, [phone], [e-mail] or [e-mail].

About GameStop Corp.

Headquartered in Grapevine, TX, GameStop Corp., a Fortune 500 and S&P 500 company, is the world's largest video game and entertainment software retailer. The company operates 6,549 retail stores in 17 countries worldwide. The company also operates an e-commerce site, GameStop.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.