Buy an eBook, Help Haiti: Kobo Partners with Artists for Peace and Justice (APJ) During the Film Festival in Toronto

Star Paul Haggis, Olivia Wilde, AnnaLynne McCord and More Share Their Favourite eBooks with Kobo; All Sales from Celebrity Reading List Go to APJ Fundraising Efforts in Haiti

TORONTO--(BUSINESS WIRE)--Kobo, a global eReading service, today announced that it is supporting Artists for Peace and Justice (APJ) during the film festival in Toronto. Kobo is proud to announce that until the end of September 2010, it will donate sales from the celebrity book lists to APJ, a charitable organization founded by Canadian writer/producer/director Paul Haggis that is committed to improving the conditions for the children of Haiti.

“This partnership allows Kobo readers to translate their love of reading into a truly worthy cause.”

Recommended readings lists from Paul Haggis, Olivia Wilde, AnnaLynne McCord and Maria Bello can be found at: www.kobobooks.com/APJ. Until September 30, 2010, Kobo will donate all proceeds from these eBook purchases to assist APJ with its initiatives in Haiti that focus on developing an effective education model that will reach thousands of children.

“Kobo is extremely proud to work with the APJ in helping those still suffering in Haiti,” said Michael Serbinis, CEO of Kobo. “This partnership allows Kobo readers to translate their love of reading into a truly worthy cause.”

“Haiti was a country that was in desperate need of support even before the earthquake hit seven months ago,” said Paul Haggis, founder, Artists for Peace and Justice (APJ).”We applaud the generosity of Kobo customers taking part in this initiative and we are pleased that Kobo is doing its part in answering the call for humanitarian aid and support.”

Kobo is a global eReading service with customers in more than 200 countries. Kobo offers a selection of over 2.2 million eBooks from New York Times bestsellers, to the latest new releases, romance, thrillers, and more – and thousands of eBooks are available to read for free. Kobo offers free eReading applications for Smartphones, tablets, desktops, laptops, just about any device. In addition to the free reading apps, Kobo recently launched the affordable Kobo eReader, with a goal of making eReading accessible for everyone. Kobo believes customers should have the freedom of choice, and be able to build their eBook libraries independent of any device or service.

About Kobo, Inc.

Kobo is a global eReading service backed by majority shareholder Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings. Kobo believes consumers should be able to read any book on any device. With a catalog of over two million eBooks, and an open platform, Kobo enables retailers, device manufacturers and mobile operators to bring the joy of eReading to customers everywhere. For more information, visit www.kobobooks.com.

About Artists for Peace and Justice

Artists for Peace and Justice (APJ), established in early 2009, is a fundraising effort founded by Paul Haggis and friends that encourages peace and social justice and addresses issues of poverty and enfranchisement in communities around the world. Over the past year, APJ has directed its efforts to raising enough funds to fully sponsor three schools in Haiti in support of the initiatives of Father Rick Frechette and his team at St. Damien Pediatric Hospital in Port-au-Prince. Following the devastating earthquake in Haiti, APJ has focused its efforts on raising much needed funds for emergency relief efforts in the ravaged country that is only a few hours from our shores. For more information on Artists for Peace and Justice, please visit www.artistsforpeaceandjustice.com.