Saturday Night Live – The Game Now on Shelves

SEATTLE--(BUSINESS WIRE)--Discovery Bay Games and Broadway Video Enterprises are excited to announce that Saturday Night Live – The Game is now on shelves. The new board game, which celebrates the show’s 35^th Anniversary, is currently available nationwide at Walmart, Kmart and Toys “R” Us and will be available later this fall at Barnes & Noble, Borders, Macy’s, Hastings, and other fine retailers.

“The game stays true to the show’s history and allows people to bring its energy into their homes.”

Saturday Night Live – The Game features a mix of SNL-inspired activities that will get players acting, improvising, guessing, and laughing out loud. Players customize each game by choosing cards from the SNL eras they know best (1970s, 1980s, 1990s, and 2000s). Discovery Bay’s development team, led by Cranium veterans Marisa Peña, Aleen Adams, and Shannon Lyon, worked directly with an SNL writer and included many of the funniest moments from the show’s 35 year history.

To build awareness for Saturday Night Live – The Game, Discovery Bay Games enlisted Smashing Ideas to design and develop a unique website (www.saturdaynightlivethegame.com) to encourage board game fans and fans of SNL alike to sample the game. The site includes an interactive timeline that spans all 35 years of the show as well as E-Cards featuring famous SNL characters that consumers can send to their friends with quotes of their own. On the website, fans can also enter for a chance to win a host of sweepstakes’ prizes including:

100 copies of Saturday Night Live – The Game
35 “Party Night” packages that include PopChips and Dry Soda, a copy of Saturday Night Live – The Game, and Saturday Night Live DVDs from Broadway Video
One trip for two to New York City for the Saturday Night Live – The Game launch party event
One Grand Prize – an all-expense paid trip for two to New York City for a VIP backstage tour of the SNL Studio at 30 Rock and tickets to see Saturday Night Live!

“Developing this multi-activity game has been an incredibly fun and rewarding experience for all of us,” said Craig Olson, CEO of Discovery Bay Games. “Saturday Night Live – The Game really translates the hilarity of SNL into an amazing play experience. The game is the perfect gift for anyone who loves SNL – or just loves games!”

“We are really happy with what Discovery Bay Games created,” said Britta von Schoeler, Senior Vice President and General Manager of Broadway Video Enterprises. “The game stays true to the show’s history and allows people to bring its energy into their homes.”

Saturday Night Live, which debuted in October 1975, is the most Emmy-nominated show in television history with 126 nominations, has been honored twice with the prestigious George Foster Peabody Award, and is regarded as a truly national institution. The show has launched the careers of many of the brightest comedic talents of their respective generations.

About Broadway Video Enterprises

Founded in 1979 Broadway Video Enterprises (BVE) is New York’s leading full-service entertainment company. BVE offers an unparalleled scope of services that include the production of some of country’s most popular television programming and feature films such as “30 Rock,” “Late Night With Jimmy Fallon,” and “Mean Girls,” the marketing and distribution of a rich entertainment library, and access to state-of-the-art design and post production facilities staffed by the industry’s most talented visual and sound designers and technicians.

About Discovery Bay Games

Based in Seattle, Wash., Discovery Bay Games makes award-winning, family-oriented games, puzzles and activities. The company’s mission is to bring friends and families together to play, interact, and laugh. Discovery Bay Games’ products are available at Barnes & Noble Booksellers, Borders, Kmart, Nordstrom, Toys"R"Us, Walmart, specialty toy and game retailers, and online at Amazon.com, Barnes & Noble.com (www.bn.com), Target.com and Toysrus.com. For more information, visit www.discoverybaygames.com.

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