Dairy.com Announces DairyTrace Technology at the International Dairy Show

Solution Will Help Dairy Plants Track Raw Milk Back to the Origin Farms

PLANO, Texas--(BUSINESS WIRE)--Dairy.com, the dairy industry's leading provider of web-based supply chain solutions, today announced that it will introduce DairyTrace^TM at the 2010 International Dairy Show. DairyTrace will help dairy plants trace raw milk back to the origin farms with greater efficiency.

“Empowering dairy plants with track and trace capabilities addresses one of the industry’s long-standing challenges”

Historically, it has been difficult for dairy plants to manage milk load receipt down to the farm level. With DairyTrace, users will have access to tools that help track the source of raw milk back to the originating farms in the event of a product recall.

“Empowering dairy plants with track and trace capabilities addresses one of the industry’s long-standing challenges,” said Scott Sexton, CEO of Dairy.com. “Pending legislation may create a greater burden on dairy plants to provide food traceability, and DairyTrace will help reduce the impact on plant operations by automating the tracking process for plant managers.”

Customers who currently use Dairy.com Receiving will be able to extend the value of their milk receiving solution with DairyTrace. For plant personnel, the DairyTrace solution will:

• Automate and consolidate tracking
• Offer a competitive advantage
• Complement current manufacturing and distribution systems

In addition to introducing DairyTrace, Dairy.com will present a special sustainability session at the International Dairy Show. The session will take a look at how the dairy industry is using on-demand solutions to improve transportation operations, positively impacting the bottom line as well as the environment. For more information on this event, please visit Dairy.com Events.

The DairyTrace release date will be announced during Q4 of 2010. To learn more about Dairy.com Receiving with DairyTrace or to schedule a demo at IDS, visit Booth #2144, call 800-761-8296, or visit www.dairy.com/dairytrace.

About Dairy.com

Dairy.com helps the dairy industry manage, trade, and move bulk dairy commodities through its Internet-based business solutions. Recognized as the industry’s only Software as a Service (SaaS) provider, Dairy.com delivers bulk commodity trading, raw milk management, and transportation solutions for cooperatives, processors, manufacturers and haulers. Dairy.com has delivered cost-effective supply chain solutions to the dairy industry since 2000, and customers represent a majority of annual U.S. dairy sales. More information may be found at www.dairy.com.

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