Starwood Hotels and Resorts Launches New Promotion Offering Guests Double and Triple Rewards

Every Night Counts from Starwood Preferred Guest® Offers Travelers Double or Triple Starpoints® at More Than 850 Participating Starwood Hotels and Resorts Worldwide

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT) today announces the launch of their newest promotion, Every Night Counts, giving travelers the opportunity to earn double or triple Starpoints®. Guests who register for this promotion and stay at one of over 850 participating properties through December 15, 2010 immediately start earning bonus Starpoints on the first night of their stay:

“SPG Every Night Counts is a value-rich promotion that gives our loyal guests the opportunity to earn bonus Starpoints on one or multiple stays”

• Earn double Starpoints when you stay up to 9 nights during the promotion
• Earn triple Starpoints on all your nights when you stay 10 nights or more during the promotion

“SPG Every Night Counts is a value-rich promotion that gives our loyal guests the opportunity to earn bonus Starpoints on one or multiple stays,” said Chris Holdren, Senior Vice President of Starwood Preferred Guest. “With so many redemption options available through SPG, this promotion gives members the flexibility to turn their hotel stays into the rewards that matter most to them.”

SPG members can register for the Every Night Counts promotion at SPG.com/everynightcounts between September 8 and October 31, 2010; and can earn Starpoints on stays through December 15, 2010. Travelers who are not yet SPG members can join the award-winning loyalty program and register for the promotion as well. Membership is free and Starpoints are awarded beginning with the first stay.

This promotion is available at over 850 Starwood Hotels & Resorts across all 9 brands – Sheraton, Westin, W Hotels, St. Regis, Le Méridien, The Luxury Collection, Aloft, Four Points by Sheraton and Element.

SPG strives to create consumer-facing promotions that reward their existing membership while also attracting new travelers to the program. In addition to Every Night Counts, recent successful promotions included SPG Free Weekends, wherein guests could earn one free weekend night for every three stays at participating properties; and SPG More Nights = More Rewards, which allowed guests to earn more rewards the longer they stayed at a Starwood property.

About Starwood Preferred Guest®

The SPG® program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights, thelobby.com and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 940 participating properties, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com or call (877) – STARWOOD. For more information and the terms and conditions of SPG Every Night Counts, please visit spg.com/everynightcounts.

About Starwood Hotels and Resorts Worldwide, Inc.

Starwood Hotels and Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element ^SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.