Elisabeth Hasselbeck to Launch Reebok’s NFL Maternity Collection for A Pea in the Pod®

Moms-To-Be Can Proudly Support their Favorite NFL Team in Reebok’s Maternity Tees
Just in Time for the 2010 NFL Season

CANTON, Mass.--(BUSINESS WIRE)--Reebok, the official outfitter of the NFL, announced today it has partnered with A Pea in the Pod® to offer moms-to-be Reebok’s NFL Maternity collection, with Elisabeth Hasselbeck, co-host of ABC’s The View as the face of the line. Moms across the country identify with Elisabeth’s spirit, passion and team pride, making her the ideal ambassador for the new maternity line. The collection will be officially available to consumers on September 10, 2010 at A Pea in the Pod and Destination Maternity® stores across the country, and online at www.apeainthepod.com and www.destinationmaternity.com.

“We are very excited to partner with Reebok, to launch a maternity collection that allows expectant moms to show off their baby bump and their team spirit”

“I am very excited to be a part of the Reebok NFL maternity collection,” says Elisabeth Hasselbeck, the mother of three and wife of former NFL player Tim Hasselbeck. “Expectant moms can now watch their favorite NFL team with the family in comfort and style in the new Reebok maternity tee.”

Recognizing that the NFL has a very robust and passionate female fan base, Reebok realized a strong desire from expectant fans to be able to show their team spirit by dressing in NFL maternity wear. By partnering with a trusted brand like A Pea in the Pod, moms-to-be can now buy figure-flattering, high quality, 100% garment washed cotton t-shirts featuring catchy sayings and vintage NFL team logos. The tees will also be offered in a packaged gift set that features the maternity t-shirt including the graphic “Tiny Kicker” with a matching onesie and coordinating bib.

“We are very excited to partner with Reebok, to launch a maternity collection that allows expectant moms to show off their baby bump and their team spirit,” says Ed Krell, Chief Executive Officer and President of Destination Maternity Corporation, the parent company of A Pea in the Pod.

Elisabeth Hasselbeck will kick off the collection at a consumer attended launch event hosted by Reebok and A Pea in the Pod at the Destination Maternity flagship store in New York City on Wednesday, September 22, 2010 from 6:00pm to 8:00pm.

About Reebok

Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.

About A Pea in the Pod

A Pea in the Pod® offers exceptional contemporary fashion for the mom-to-be who wants the very best when it comes to style. Beautiful attention to detail, perfect fit and luxurious fabrications are hallmarks of the brand's private label collections and exclusive designer labels. A favorite among Hollywood's expectant celebrities, A Pea in the Pod has dressed Heidi Klum, Naomi Watts, Jessica Alba, Salma Hayek, Christina Applegate, Nicole Richie, Amy Adams, Catherine Bell and more. www.apeainthepod.com or 1-877-apeapod.