Allison & Partners Selects Big Brothers Big Sisters as Its Pro Bono Nonprofit of Record

SAN FRANCISCO--(BUSINESS WIRE)--Fast growing public relations and public affairs firm Allison & Partners has selected Big Brothers Big Sisters of America as its 2010-2011 national pro-bono client. Allison & Partners used its proprietary Cause Marketing Accelerator™ process, designed to create cause marketing partnerships that resonate with a corporation's core values, employees, clients and other stakeholders, to select Big Brothers Big Sisters as its national charity campaign beneficiary. The process has been used by corporations (including HomeGoods, Boost Mobile, Affinity Group and Career Education Corporation), to help companies and their chosen causes receive the maximum benefit from their relationship. Big Brothers Big Sisters, the nation’s largest donor-supported network of volunteer mentors for youth, provides careful mentor matching and ongoing support for 255,000 children, who are primarily those of single, low-income and incarcerated parents. The agency will donate more than $150,000 in services to the organization throughout the year.

“The entire Allison & Partners team is committed to supporting kids through education and mentorship and looks forward to creating an integrated branding, media relations and digital media campaign that will help Big Brothers Big Sisters of America accomplish its goals.”

Allison & Partners will support Big Brothers Big Sisters new national branding campaign, “Start Something.” The “Start Something” campaign will re-introduce Big Brothers Big Sisters by redefining mentoring in a more powerful way, positioning the organization as timely and relevant as well as illustrating why mentoring is so important and so deserving of funding.

“We are thrilled to begin working with Allison & Partners,” said Big Brothers Big Sisters of America President and Chief Executive Officer Karen J. Mathis. “We recognized the success that Allison & Partners has had with high profile Social Impact clients to drive positive change and make ideas catch fire. As an agency with deep roots in the nonprofit sector, as well as unsurpassed media relations and digital strategy professionals, we believe the Allison & Partners team will help us expand and extend our brand through our new campaign.”

“Allison & Partners shares Big Brothers Big Sisters' mission to inspire kids and teens to do great work and exceed expectations, preparing them for a successful future,” said Scott Pansky, Partner and co-founder, who led the Cause Marketing Accelerator process for Allison & Partners. "The entire Allison & Partners team is committed to supporting kids through education and mentorship and looks forward to creating an integrated branding, media relations and digital media campaign that will help Big Brothers Big Sisters of America accomplish its goals."

About Big Brothers Big Sisters

For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. Most children served by Big Brothers Big Sisters are in single-parent and low-income families or households where a parent is incarcerated. As the nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”).

Big Brothers Big Sisters provides a system of ongoing evaluation and support, which is proven by independent studies to help families by improving the odds that “Littles” will perform better in school and avoid violence and illegal activities, and have stronger relationships with their parents and others. Headquartered in Philadelphia with a network of nearly 400 agencies across the country, Big Brothers Big Sisters serves more than 255,000 children. Learn how you can positively impact a child’s life, donate or volunteer today at BigBrothersBigSisters.org.

About Allison & Partners

Allison & Partners (www.allisonpr.com, http://facebook.com/allisonpr, http://twitter.com/allisonpr) is a national communications firm named a 2010 Agency of the Year by The Holmes Report and PR Week’s 2010 Honorable Mention for Mid-Sized Agency of the Year. With practice areas in consumer marketing, corporate communications social impact, technology, public affairs and healthcare, the firm builds customized programs integrating media relations, social media, cause-related marketing, sustainability communications, executive branding, customer and employee communications and promotional services. Allison & Partners is headquartered in San Francisco, with offices in Los Angeles, New York, Washington, DC, Atlanta, Phoenix, San Diego and Seattle, with a 50-state grassroots network and deep affiliations with quality firms worldwide.