Another Top 50 Pharmaceutical Company Selects Veeva CRM to Support U.S. Salesforce

PLEASANTON, Calif.--(BUSINESS WIRE)--Another top 50 pharmaceutical company is replacing its Sales Force Automation (SFA) system with Veeva Systems’ multi-tenant SaaS Customer Relationship Management (CRM) solution. After a comprehensive 3-month review and selection process, the global company with approximately $2 billion in revenues chose Veeva’s complete CRM suite, including VBioPharma™, VInsights™, and VMobile™ Tablet Edition. Beginning in Q4, 450 users will go live; the company also expects to tap into the Veeva Web™ network of application partners.

“The deployment of Veeva CRM to another Top 50 pharmaceutical organization further demonstrates Veeva’s leadership position in the Pharma CRM market”

Prior to Veeva CRM, the pharmaceutical company had been using an early-generation client/server SFA system that was no longer being fully supported by its vendor. According to company executives, the system had reached the end of its life and was no longer being enhanced. The company needed better functionality, increased speed, and flexibility to support a new sales force structure.

Before choosing Veeva CRM, the company trialed two different offerings. Field users, however, overwhelmingly agreed that Veeva’s platform was the more user-friendly in terms of navigation, functionality, and integrating formulary and other data from other sources. Management also appreciated the ability to make changes to the system as needed and without downtime.

As a multi-tenant SaaS application built on the cloud computing model, Veeva CRM delivers free, automatic upgrades so users will always be working on the latest version of the software with the very latest compliance changes and system enhancements. Changes can be made to the system instantly, without user retraining or additional third-party costs. And because it is genuine multi-tenant SaaS, Veeva CRM requires no hardware or software to purchase, scale, or maintain.

“The deployment of Veeva CRM to another Top 50 pharmaceutical organization further demonstrates Veeva’s leadership position in the Pharma CRM market,” concluded John Dawley, Veeva’s vice president of sales.

About Veeva Systems

Veeva Systems is the leader in multi-tenant SaaS-based solutions for the global life sciences industry. Veeva has dozens of customers ranging from the world’s largest pharmaceutical companies with thousands of users to emerging biotechs commercializing their first products. Veeva customers achieve the fastest time to value through the deployment of fully functional applications that are flexible, simple to deploy, inexpensive to operate, and provide a superior user experience. Veeva is a privately-held company headquartered in Pleasanton, CA. For more information, visit www.veevasystems.com.