LucidMedia and Milabra Announce Online Advertising Pact to Deploy Brand-Safe Visual Content for Advertisers and Agencies

RESTON, Va. & NEW YORK--(BUSINESS WIRE)--LucidMedia (www.lucidmedia.com), a leading digital advertising management platform and Milabra (www.milabra.com), the leader in online visual intelligence for media, today announced a partnership to provide visual data and brand-safe online advertising inventory featuring images and visual media for advertisers and interactive advertising agencies using LucidMedia’s demand-side platform (DSP).

“We are excited to work with LucidMedia to enable its advertisers to move beyond text and semantic content categorization into visual verification and optimization by understanding the visual context environment of their ads on a page”

Under the agreement which takes effect immediately, LucidMedia is deploying Milabra's visual recognition and targeting capabilities to enable brand advertisers and agencies using the LucidMedia platform to benefit from enhanced targeting, brand safety and compliance when planning and executing campaigns that involve images and other visual media. Milabra's patent-pending visual intelligence platform can determine image content, image quality, page layout and design elements in real-time. This visual optimization process empowers brand advertisers and agencies to optimize their buys by recognizing contextually relevant display advertising opportunities while protecting themselves from inappropriate or irrelevant content.

“Adding Milabra’s visual intelligence data and brand safety technology to our platform is another important step in LucidMedia’s ongoing mission to provide the online advertising industry’s most comprehensive and transparent targeting capabilities for advertisers and agencies,” said Ajay Sravanapudi, Founder and CEO of LucidMedia Networks, Inc. “This important new offering combines effectively with our recently announced preemptive brand safety capabilities as well as the breadth of targeting data and proprietary technology we offer.”

"We are excited to work with LucidMedia to enable its advertisers to move beyond text and semantic content categorization into visual verification and optimization by understanding the visual context environment of their ads on a page,” said Sam Cox, CEO of Milabra. “Our visual recognition capabilities fit in ideally with LucidMedia’s digital media platform and DSP to provide advertisers and agencies a comprehensive base of visual data and brand-safe media that now extends into images and visual elements.”

About Milabra

Milabra (www.milabra.com) builds the value of online display media by bridging the visual divide between advertiser and publisher content with visual intelligence, thereby increasing editorial control available to online display advertisers. Milabra’s neural network-based visual intelligence engine understands the pages visual content environment before an ad is served, making safer, better controlled media environments for brand advertisers online. Milabra’s suite of advertiser relevant visual classifications deliver media via real time supply source platforms and providing agencies, advertisers and partners with better editorial control of their visual environment. Founded in 2008, Milabra is a privately-held company based in New York City.

LucidMedia

LucidMedia (www.lucidmedia.com) is the most comprehensive and transparent digital advertising management platform for targeting and optimizing display campaigns. The LucidMedia demand-side platform (DSP) with ClickSense® page-level contextual analysis and intelligent real-time bidding (RTB) is available as both self-service and managed service to interactive agencies and brand advertisers. LucidMedia’s platform employs an easy-to-use interface to deliver proprietary optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, preemptive brand safety, universal frequency capping, and reach into 95% of the online population. Founded in 1999, LucidMedia processes more than one billion impressions daily for hundreds of major brand advertisers.