Research and Markets: Vitamins and Dietary Supplements in South Africa - Forecasts to 2014 - OTC Sales Dominated by A Small Number of Players

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/752319/vitamins_and_dieta) has announced the addition of the "Vitamins and Dietary Supplements in South Africa" report to their offering.

“Vitamins and Dietary Supplements in South Africa”

The Vitamins and Dietary Supplements Products in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

In 2009, consumers in South Africa grew in their awareness of taking responsibility for their own health. They began to realise the benefits of consuming vitamins and proactively chose to take preventative measures with regard to illness. This increased knowledge and education was a direct result of companies investment in consumer awareness.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the markets major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

• Executive Summary
• Steady Growth in Challenging Retail Environment
• Self-medication Plays Major Role in Volume Sales
• OTC Sales Dominated by A Small Number of Players
• Grocery Channels Increase Footprint
• Health Concerns at the Forefront of Consumers' Minds
• Key Trends and Developments
• In-store Pharmacies Expand Footprint
• Recession Forces Companies To Increase Their Advertising Campaigns
• Increased Self-medication Expands Untrustworthy Trade Footprint
• Hiv/aids Symptoms and Side-effects Elevate OTC Sales
• Growing Appeal for Natural/herbal Variants
• Market Indicators

List of Tables

• Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009
• Table 2 Life Expectancy at Birth 2004-2009
• Table 3 Sales of Consumer Health by Sector: Value 2004-2009
• Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009
• Table 5 Consumer Health Company Shares by Value 2005-2009
• Table 6 Consumer Health Brand Shares by Value 2006-2009
• Table 7 Penetration of Private Label by Sector 2004-2009
• Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009
• Table 9 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009
• Table 10 Forecast Sales of Consumer Health by Sector: Value 2009-2014
• Table 11 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014
• Table 12 Sales of Vitamins and Dietary Supplements by Subsector: Value 2004-2009
• Table 13 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2004-2009
• Table 14 Folic Acid v Other B Vitamins 2004-2009
• Table 15 Dietary Supplements by Positioning 2006-2009
• Table 16 Vitamins and Dietary Supplements Company Shares by Value 2005-2009
• Table 17 Vitamins and Dietary Supplements Brand Shares by Value 2006-2009
• Table 18 Vitamins Brand Shares by Value 2006-2009
• Table 19 Dietary Supplements Brand Shares by Value 2006-2009
• Table 20 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2009-2014
• Table 21 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2009-2014

Companies Mentioned:

• Adcock Ingram Ltd
• Aspen Pharmacare (pty) Ltd
• Cipla-medpro (pty) Ltd
• Strategic Direction
• Dischem (pty) Ltd
• Novartis South Africa (pty) Ltd
• Vital Health Foods (pty) Ltd

For more information visit http://www.researchandmarkets.com/research/752319/vitamins_and_dieta

Source: Euromonitor International