Celeno Helps Converge Paid and Over-The-Top Video Services over One Wi-Fi Home Network

Celeno demonstrates at IBC 2010 new OptimizAIR™ capabilities that enable robust video streaming to portable devices

AMSTERDAM--(BUSINESS WIRE)--Celeno Communications, a leading provider of semiconductors for multimedia Wi-Fi home networking applications, will demonstrate its technology with leading vendors advanced video distribution use cases at this year’s IBC trade show in Amsterdam.

Leveraging on IP video and Wi-Fi home networking service providers can easily converge their paid services with new Video on Demand (VoD) and over-the-top (OTT) internet-based content to enrich consumers experience and compete effectively with Internet-based TV services. Furthermore, consumers are increasingly expecting their video content to be available in additional portable screens in the home.

Celeno’s carrier-grade Wi-Fi enables these exciting new services. Celeno’s OptimizAIR™ technology includes new capabilities that enable carrier-grade video streaming to third-party Wi-Fi devices. The OptimizAIR™ suite includes a special, channel-aware scheduler that optimizes transmit time, rate, power, beam forming matrices and antenna array in real time to each one of the receiving video clients, enforcing fairness and quality of service.

Celeno is demonstrating carrier-grade Wi-Fi technology to help service providers distribute IP based video content in the home to IP STBs and beyond: to connected TV’s, iPADs and laptops (Booth 5.B09d). Celeno will proudly retire its well-known mobile cart demo that made its first appearance at IBC 2008, two years ago (http://www.celeno.com/video/default.aspx) in favor of a new, slick battery-backed iPAD.

In addition, NDS, the leading provider of technology solutions for digital pay-TV, will include Celeno technology in two demonstrations on its Booth (1.A71): in the NDS demonstration of VoD with progressive download on a hybrid/satellite platform; and in the NDS Unified Gateway, an end-to-end system that takes a unified approach to distributing video, data and voice services in and around the home from a single point.

Orca Interactive (booth 2.B40), a leading innovative provider of IPTV middleware and Content Discovery solutions will include Celeno in its RIGHTV IPTV middleware demonstration. Using Wi-Fi technology from Celeno, IPTV content will be distributed to multiple IP devices. Wi-Fi provides today a cost-effective, self-installable and robust alternative to wired-based home networking technologies for HD video.

About Celeno

Celeno is a leading provider of high performance Wi-Fi chips for HD multimedia and entertainment home networking applications. Powered by Celeno's system-on-chip (SoC) and its OptimizAIR™ technology, home gateways, multi-room DVRs and media servers can distributed multiple and simultaneous HD video streams to standard set-top boxes, PCs, television sets and other WiFi enabled consumer devices. Founded in 2005, the company has offices and representatives in EMEA, the U.S. and Asia-Pacific, and is backed by blue chip investors including Cisco Systems, Greylock Partners and Pitango Venture Capital www.celeno.com.

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