Research and Markets: Brand Loyalty in Crisps - the Shopper Perspective

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/86c045/brand_loyalty_in_c) has announced the addition of the "Brand Loyalty in Crisps The Shopper Perspective" report to their offering.

“Brand Loyalty in Crisps The Shopper Perspective”

Evolution Insights presents detailed research, analysis and insight into shoppers motivations, behaviours and brand repertoire while considering and purchasing crisps in-store - and the increasingly important role of shopper marketing at the point of purchase. This report delivers detailed analysis of the brand repertoire of crisps shoppers in the UK. It will enable you to profile crisps shoppers by demographic and retailer; according to which brands they buy normally, buy occasionally and buy only when on promotion; those brands they are aware of but never consider, and those they are not aware of.

The report also examines the key drivers of brand choice and loyalty among different crisps shoppers, and relates differences in these to their influence on brand repertoire. Additionally, it investigates shoppers perspectives on the influence of increasing promotions and range rationalisation, and the impact of shopper marketing at the point of purchase.

Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:

• Profile crisps shoppers by demographic and retailer according to which brands they buy normally, buy occasionally, and buy only when on promotion; those brands they are aware of but never consider; and those they are not aware of.
• Ascertain different shoppers drivers of choice and loyalty when considering and purchasing crisps brands, and the influence of these on their brand repertoire.
• Analyse the average size of brand repertoire among crisps shoppers according to demographic, retailer and drivers of brand choice.
• Examine the distribution and ranking of brands within crisps for different shoppers by demographic and retailer.
• Identify the shopper perspective on which types of shopper marketing initiatives are most likely to encourage them to consider brands they wouldn't otherwise have in their repertoire.
• Consider how crisps shoppers would behave in response to range rationalisation at their favourite retailer.
• Ascertain crisps shoppers perspectives on the increasing role of promotions and their effect on brand loyalty in-store.

Methodology

Research and analysis for this report is derived from a quantitative survey of 1,397 food & grocery shoppers in the UK, 1,009 who say they buy crisps regularly. Secondary research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolutions in-house proprietary databases.

It takes approximately 5 days to deliver this report.

Key Topics Covered:

• Key findings and executive summary
• Brand loyalty: key issues and category in perspective
• Crisps shopper profile
• Brand rankings
• Reasons for purchase
• Shopper marketing initiatives
• Promotional buying behaviour
• Loyalty and the role of private label
• Loyalty and the role of range rationalisation
• Methodology
• Appendix
• Glossary

Companies Mentioned:

• Discos
• Doritos
• Frazzels
• Golden Wonder
• Hula Hoops
• Kettle Chips
• Kettle Ridge
• McCoy's
• Mini Chedders
• Monster Munch
• Nandos
• Nik Naks
• Phileas Fogg
• Pringles
• Quavers
• Real Crisps
• Red Sky
• Seabrooks
• Skips
• Squares
• Tyrell's
• Warburtons
• Walkers
• Walkers Sensations
• Whole Earth
• Wotsits
• Supermarket own label

For more information visit http://www.researchandmarkets.com/research/86c045/brand_loyalty_in_c