Research and Markets: Brand Loyalty in Shampoo - the Shopper Perspective

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/c23e36/brand_loyalty_in_s) has announced the addition of the "Brand Loyalty in Shampoo The Shopper Perspective" report to their offering.

“Brand Loyalty in Shampoo The Shopper Perspective”

Evolution Insights presents detailed research, analysis and insight into shoppers motivations, behaviours and brand repertoire while considering and purchasing shampoo in-store - and the increasingly important role of shopper marketing at the point of purchase

This report delivers detailed analysis of the brand repertoire of shampoo shoppers in the UK. It will enable you to profile shampoo shoppers by demographic and retailer; according to which brands they buy normally, buy occasionally and buy only when on promotion; those brands they are aware of but never consider, and those they are not aware of.

The report also examines the key drivers of brand choice and loyalty among different shampoo shoppers, and relates differences in these to their influence on brand repertoire. Additionally, it investigates shoppers perspectives on the influence of increasing promotions and range rationalisation, and the impact of shopper marketing at the point of purchase.

Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:

• Profile shampoo shoppers by demographic and retailer according to which brands they buy normally, buy occasionally, and buy only when on promotion; those brands they are aware of but never consider; and those they are not aware of.
• Ascertain different shoppers drivers of choice and loyalty when considering and purchasing shampoo brands, and the influence of these on their brand repertoire.
• Analyse the average size of brand repertoire among shampoo shoppers according to demographic, retailer and drivers of brand choice.
• Examine the distribution and ranking of brands within shampoo for different shoppers by demographic and retailer.
• Identify the shopper perspective on which types of shopper marketing initiatives are most likely to encourage them to consider brands they wouldn't otherwise have in their repertoire.
• Consider how shampoo shoppers would behave in response to range rationalisation at their favourite retailer.
• Ascertain shampoo shoppers perspectives on the increasing role of promotions and their effect on brand loyalty in-store.

Methodology

Research and analysis for this report is derived from a quantitative survey of 1,397 food & grocery shoppers in the UK, 1,018 who say they buy shampoo regularly. Secondary research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolutions in-house proprietary databases.

Key Topics Covered:

• Brand loyalty: key issues and category in perspective
• Shampoo shopper profile
• Brand rankings
• Reasons for purchase
• Shopper marketing initiatives
• Promotional buying behaviour
• Loyalty and the role of private label
• Loyalty and the role of range rationalisation
• Methodology
• Appendix
• Glossary

For more information visit http://www.researchandmarkets.com/research/c23e36/brand_loyalty_in_s