Ben 10 Ultimate Alien Line of Gaming Accessories Now Available for Wholesale to U.S. Retailers

AFA Interactive & TrendSource Partner to Bring Licensed Product Line to the U.S. After Highly Successful Launches in the U.K., Europe, Australia & Africa

LOS ANGELES--(BUSINESS WIRE)--AFA Interactive and TrendSource Distribution announced today the complete line of Ben 10 gaming accessories is now available to retailers in the U.S. After highly successful launches across markets including the U.K., Europe, Australia and Africa, the popular gaming accessory line will be introduced to the U.S. for the first time. The line is now available for wholesale and recommended for display in stores starting on 10.10.10 to coincide with the release of the new Ben 10 Ultimate Alien video game and season premiere of Cartoon Network’s Ben 10 Ultimate Alien TV series, which will take place on the same day.

“AFA is committed to maximizing value for retailers through offering high-quality products at competitive prices. The Ben 10 gaming accessory line is no different. Each product complements the Ben 10 TV Series and its characters. We are thrilled to make this proven line available to U.S. retailers via TrendSource”

“Ben 10 gaming accessories is a huge opportunity for U.S. retailers,” said Charmaine Klohe, President of TrendSource. “We are thrilled to make this line available here in partnership with AFA, and just in time for the peak of the holiday shopping season.”

According to NPD, Ben 10 Ultimate Alien was a Top 5 Boys Action Brand in 2009. More than five million Ben 10 video games have been sold while multi-platform versions of Ben 10 games have sold over seven million copies worldwide. The franchise has made more than $800 million in global toy sales alone.

AFA Interactive, the license holder for Ben 10 Gaming Accessories, has partnered with TrendSource, which will serve as the U.S. sales/distribution channel for the line. TrendSource has partnerships with retailers across the U.S. and Canada, and distributes product lines in the DVD, videogame, and electronic accessory markets. The company specializes in creating customized distribution services for retailers.

Following successful launches in the U.K., Europe, Australia and Africa, the Ben 10 gaming accessory line will be available to U.S. retailers in time for the simultaneous release of the fourth video game in the Ben 10 series and Cartoon Network’s season premiere of Ben 10 Ultimate Alien on October 10th. Namco, Bandai, Cartoon Network and Warner Brothers will hold joint promotions of the new game and TV series.

“Retailers can take advantage of the timing of major promotions on TV, online and at events including Comic-Con, New York, which will support the launch of the new Ben 10 video game and TV season premiere by making the gaming accessories available in stores on the same day, 10.10.10.” said Tom Dekker, General Manager for AFA.

ABOUT THE PRODUCTS

AFA worked closely with Cartoon Network to develop a unique, fun line of gaming accessories that tie into all the elements of the Ben 10 TV Series. For example, portable gaming styli for Nintendo DS, DS Lite, DSi and DS3 allow kids to project character images onto the walls just as Ben 10 does with his Omnitrix charger in the show. In addition, the line features an Omnitrix charger for Nintendo DS and DSi that glows bright green like Ben 10’s in the series until a charge is complete.

The Ben 10 gaming accessory line also includes wired and wireless game controllers, remotes, nunchuks and protective shells as well as portable gaming cases and accessory packs for Nintendo Wii, Sony Playstation 2, PSP and Microsoft Xbox 360. All products feature water-transferred graphics to ensure durability and both the Ben 10 Alien Force and Ultimate Alien lines are carried. Prices start at $9.99 SRP. For a list of products and pricing, visit http://trendsourcedistribution.com/TSD_Ben10.pdf.

“AFA is committed to maximizing value for retailers through offering high-quality products at competitive prices. The Ben 10 gaming accessory line is no different. Each product complements the Ben 10 TV Series and its characters. We are thrilled to make this proven line available to U.S. retailers via TrendSource,” added Dekker.

Availability / Ordering

The Ben 10 Ultimate Alien gaming accessory line is high-quality, built to last and priced to sell. To order and/or request more information, contact TrendSource at: [phone] or [e-mail]

About TrendSource Distribution

Los Angeles-based TrendSource offers a vast selection of home entertainment and gaming products and accessories. The company specializes in creating customized distribution services to meet the needs of its retail partners and customers including tailor-made displays and shelf-ready pricing topped with quality service. www.trendsourcedistribution.com

About AFA Interactive

AFA Interactive is Australia’s fastest growing video games distributor supplying games and accessories to the Australian and New Zealand markets. In addition, AFA Interactive markets its own brand of game accessories and is the license holder for Ben 10 gaming accessories for numerous territories including the United States. www.afainteractive.com.au

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