Tiger Balm Sponsors 2010 Komen NYC Race for the Cure®

Maker of Popular External Analgesics to Distribute Free Samples, Workout Towels and T-Shirts, and Offer a Complimentary Photo Kiosk for Race Participants

HAYWARD, Calif.--(BUSINESS WIRE)--Tiger Balm (www.mytigerbalm.com) announced today its sponsorship of the 20^th annual Susan G. Komen NYC Race for the Cure, taking place Sunday, September 12, 2010 in New York’s Central Park.

“Tiger Balm stands with Susan G. Komen for the Cure in support of those who have been affected by breast cancer”

Susan G. Komen for the Cure® is the global leader of the breast cancer movement, having invested nearly $1.5 billion since inception in 1982. Events like the Susan G. Komen Race for the Cure have helped make the organization the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.

The 5K (3.1 miles) run and fitness walk is expected to draw 25,000 participants - including more than 1,600 breast cancer survivors – with the solitary mission of eradicating breast cancer once and for all. Last year’s Race raised over $5.1 million for grants to community-based organizations providing life-saving breast health, education, screening and treatment to people in New York City, Long Island, Rockland and Westchester Counties.

“Tiger Balm stands with Susan G. Komen for the Cure in support of those who have been affected by breast cancer,” said Kenneth Yeung, Founder and President of Prince of Peace Enterprises, Inc., the sole licensed United States distributor for all Tiger Balm products. “We are proud to sponsor the 20^th anniversary of the New York Race and to use our involvement to help raise awareness of this important cause among fans and users of Tiger Balm products.”

Visit the Tiger Balm booth at the Sponsor Expo

Tiger Balm representatives will distribute free samples of Tiger Balm Neck & Shoulder Rub and free workout towels featuring the Susan G. Komen and Tiger Balm logos while supplies last. Visitors can also receive free t-shirts with the Tiger Balm logo while supplies last.

Tiger Balm is also providing a photo booth kiosk where individuals or groups can pose for free souvenir photos to mark the significance of the day. In addition to a set of prints, visitors will also receive a complimentary protective photo sleeve featuring the Komen and Tiger Balm logos. The photo booth will operate until about 12:30 PM on the day of the Race.

Tiger Balm will also distribute Tiger Balm-logoed water bottles to Survivors at the Survivor Breakfast before the Race.

Additionally, Tiger Balm is helping promote Race participation and raise awareness of the Susan G. Komen for the Cure cause by running an online ad campaign in the Greater New York area beginning September 6.

About Tiger Balm

Prince of Peace Enterprises, Inc. (www.mytigerbalm.com) introduced the world-famous Tiger Balm brand to the United States mainstream market in 1986 and has been the sole licensed US distributor for all Tiger Balm products since.

Tiger Balm's time-proven blend of herbal ingredients provides safe and effective “Pain Relief Without the Pills™” for joint and muscle strains and neck and shoulder pain, and offers convenient pain relief for just about any other aches and pains that may come your way.

Tiger Balm is on Facebook at http://www.mytigerbalm.com/facebook.html, on Twitter at http://www.mytigerbalm.com/twitter.html, and on YouTube at http://www.mytigerbalm.com/youtube.html.

Prince of Peace is headquartered in the heart of the San Francisco Bay Area, CA with additional branch offices in New York, Los Angeles, Hong Kong, China, and Malaysia.