Research and Markets: Payment Card Issuer Strategies 2010: The Rise of The Cautious Consumer

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/614cf5/payment_card_issue) has announced the addition of Javelin Strategy & Research's new report "Payment Card Issuer Strategies 2010: The Rise of The Cautious Consumer" to their offering.

“Payment Card Issuer Strategies 2010: The Rise of The Cautious Consumer”

Due to the recent passage of widespread financial reform that directly targets payment cards (including the CARD Act, the Durbin Amendment of the Dodd-Frank Act, and Regulation E), issuers must now focus on reassessing their entire debit and credit card offerings and promoting prepaid adoption among consumers as a means to recoup lost revenue. Consumer proclivity toward cash hoarding and pay-now options like debit have been encouraged by the pain of the recession, and issuers marketing strategies should be adapted to fit the needs of the newly identified cautious consumers. Debit can no longer be relied upon as a surefire source of strong issuer revenue, so a critical evaluation of this payment option, as well as a focus on rebuilding the use of credit cards and integrating growing service alternatives like prepaid, will enable issuers to reposition effectively in this changing market environment. This report outlines the strategies that issuers need to be successful in matching marketing, rewards, and product offerings to the novel needs of cautious consumers within the confines of the new legislative and economic environment.

Primary Questions

• Who are the cautious consumers and what do they need in payment products and marketing?
• How have recent changes in the economy affected consumers current spending and savings patterns?
• How has consumer use of credit card, debit card, and other payment products been affected by the economy?
• What changes have issuers made in credit-card issuing practices?
• How will payments options be affected by the combination of the recession and recent regulations such as the CARD Act, the Dodd-Frank Act, and Regulation E?
• What are the latest reward, product, and marketing strategies to help counter economic and legislative effects on issuer portfolios?

Key Topics Covered:

• Overview
• Primary Questions
• Methodology
• Executive Summary
• Sidebar: Section 1075 of the Dodd-Frank Act: The Durbin Amendment
• Sidebar: CARD Act of 2009
• Recessionary Effects and the Rise of the Cautious Consumer
• A Sputtering Economy
• Loan Performance Has Affected Liquidity
• The Rise of the Cautious Consumer
• Credit Card Usage Declines Vary by State
• Economic Realignment in Consumer Payment Use
• Recessionary Economy Shifts Consumer Spending Behavior
• Current Climate Enhances Growth Prospects for Prepaid Cards
• Consumer Payment Decision Drivers
• New Issuer Selection
• Top of Wallet Selection Drivers
• Split Down the Middle Preference Marketing by Income
• Issuer Strategies
• Appendix
• Changes in Spending Habits
• Consumer Demographics
• Related Research

For more information visit http://www.researchandmarkets.com/research/614cf5/payment_card_issue.