Kobo Announces Marina Glogovac as Chief Marketing Officer

Veteran of Lavalife, St. Joseph Media and Toronto Life to spearhead global marketing efforts

TORONTO--(BUSINESS WIRE)--Kobo, a global eReading service, announced today that former Lavalife CEO Marina Glogovac has joined the company as Chief Marketing Officer. Glogovac’s background includes more than a decade of executive experience growing magazine brands, building diverse online and mobile communities and launching new business across multiple consumer communication channels. Glogovac brings proven success in global customer acquisition to Kobo, where she will be responsible for Kobo’s brand, global customer acquisition strategy, marketing and communications.

“I am excited to spread the Kobo promise to readers world-wide and build a community of loyal customers guided by trust, choice and the love of reading.”

“We are thrilled to welcome Marina and her outstanding track record of leadership in international consumer brand marketing,” said Michael Serbinis, CEO of Kobo. “She has proven success growing and overseeing the development of premier media and online brands, and we are confident that Marina will be a significant asset in fortifying our position as top global eReading service.”

During her previous marketing positions Glogovac proved strong strategic leadership and marketing savvy. She served first as Chief Revenue Officer and then Chief Executive Officer of Lavalife, one of the most recognized online dating services. During her tenure, Glogovac expanded Lavalife’s brand to include new consumer channels such as mobile and content, launched new services such as successful online magazine Click and social dating community aimed at Baby Boomers LavalifePrime. She is recognized for building consumer loyalty through creative and unique marketing initiatives. Prior to Lavalife, Glogovac held a number of senior management positions at media companies, including St. Joseph’s Media, Toronto Life, and NOW Magazine

Kobo has developed a strong following for its eReading service, which includes free applications for the iPhone™, iPad™, BlackBerry® and Android™, as well as the Kobo eReader. Currently undergoing rapid growth, the company sold as many eBooks in June 2010 as it did in the three prior months combined. The Kobo eBookstore offers more than two million titles from leading publishers including Random House, Harper Collins, Hachette, Simon & Schuster, and Harlequin. With support for PDF files and ePUB format books, Kobo has engaged readers in over 200 countries standing behind the promise of open standards.

“It's exhilarating to be on a team of passionate book lovers who, like me, consider this the biggest revolution in reading since Gutenberg's invention of the printing press which started it all back in the 15th century,” said Glogovac. “I am excited to spread the Kobo promise to readers world-wide and build a community of loyal customers guided by trust, choice and the love of reading.”

For more information, visit www.kobobooks.com.

About Kobo, Inc.

Kobo is a global eReading service backed by majority shareholder Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings. Kobo believes consumers should be able to read any book on any device. With a catalog of over two million eBooks, and an open platform, Kobo enables retailers, device manufacturers and mobile operators to bring the joy of eReading to customers everywhere. For more information, visit www.kobobooks.com.