Private Capital Insiders Wanted For Market Segment Survey

--Pepperdine Private Capital Markets Project Conducts Fourth Survey through September 17th

LOS ANGELES--(BUSINESS WIRE)--Private capital lenders and business owners are invited to contribute to the latest survey examining private capital market segments, launched today by Pepperdine University and concluding Friday, September 17, 2010. The survey investigates the important benchmarks that must be met in order to qualify for capital, how much capital is typically accessible and what the required returns are for extending capital in today's economic environment. URL: http://bit.ly/privatecap4

Senior lenders, asset-based lenders, mezzanine funds, private equity groups, venture capital firms, angel investors, factors, privately-held businesses and business appraisers who complete the 25-minute online questionnaire receive the complimentary aggregated summary report based on their responses in advance of general distribution. The report is expected in six to eight weeks.

The survey results will be previewed at the National Association of Small Business Investment Companies (NASBIC) in Palm Beach, Florida, from October 24-26, 2010 and ACG-Orange County Academy’s meeting on Thursday, October 28, 2010 at Pepperdine University’s campus location in Irvine, California.

This fourth survey (http://bit.ly/privatecap4) conducted by the Pepperdine Private Capital Markets Project, and led by Dr. John Paglia at the Graziadio School of Business and Management, continues on-going research into privately-held companies' financing behavior and the markets in which they raise capital. The project is the first comprehensive and simultaneous investigation of U.S. private lending and investing across market types that seeks to understand the true cost of capital.

The summary report offers insightful information in an easy-to-read, highly graphical layout. The report shows the expectations of lenders for each industry segment and reveals what private business owners expect when it comes to lending and the availability of credit. The study also examines the decision-making factors and behaviors venture capitalists and other lenders consider when distributing funds.

The most recent summary report, from a survey deployed in March/April 2010 and based upon more than 1,400 responses, is available for download at http://bschool.pepperdine.edu/privatecapital.

About the Graziadio (GRAT-ZEE-ah-DEE-oh) School of Business and Management

Founded on the core values of integrity, stewardship, courage, and compassion, Pepperdine University’s Graziadio School of Business and Management has been developing values-centered leaders and advancing responsible business practice since 1969. Student-focused, experience-driven, and globally-oriented, the Graziadio School offers fully accredited MBA, Masters of Science, and bachelor’s completion business programs. More information found at http://bschool.pepperdine.edu/newsroom/.