Prudential California Realty Sends 550 to Tom Ferry Success Summit

IRVINE, Calif.--(BUSINESS WIRE)--550 agents and members of the Prudential California Realty management team were among 3,000 real estate professionals from across North America to attend the three-day Tom Ferry Success Summit. The event, a key highlight of the year in the real estate field, was presented August 24-26 at the Anaheim Convention Center.

“Success Summit participants always come away with valuable insights on innovating for their clients, recreating their businesses for today’s market and representing their buyers and sellers more effectively. The event also gives them a priceless opportunity to network with other top agents from across the country.”

Ferry, a renowned trainer, motivator and personal coach for real estate professionals, was joined by Stefan Swanepoel, author of the Swanepoel Trends Report and a leading visionary on real estate industry trends, changes and social media. The two joined in an in-depth discussion of the latest developments impacting the real estate business. Attendees also heard from two all-star agent panels on professional innovation and effective marketing.

Prudential California Realty extended and invitation to the entire agent base to attend at company expense. “We believe in helping our agents stay informed and inspired,” said President and CEO Jon Cook. “Success Summit participants always come away with valuable insights on innovating for their clients, recreating their businesses for today’s market and representing their buyers and sellers more effectively. The event also gives them a priceless opportunity to network with other top agents from across the country.”

About Prudential California Realty

With over 3,400 sales associates in 58 offices across Southern California and the Central Coast, Prudential California Realty is one of the top five brokerages in the nation. Last year, agents of the firm, the largest company in the Prudential Real Estate International network, closed more than $10 billion in sales volume and well over 15,000 transactions. Prudential California Realty is proud to be a member of HomeServices of America Inc., a Berkshire Hathaway affiliate. For more information, visit www.prudentialcal.com.