ST. LOUIS--()--Scottrade, one of the top online advertisers in the U.S. and a leading online investing firm, announced today the promotion of Kim Wells to serve as chief marketing officer.
“In the wake of the recent economic upset, our research shows a distinct trend toward consumer empowerment”
Wells most recently served as Scottrade’s director of branding and website marketing, and last November led the firm’s rebranding effort that included the new “Get Invested” tagline and new “Don’t Go” television campaign, which introduced Chad Ridgeway, the clueless brokerage employee who never has his customers’ best interests at heart. Now, Wells will lead the firm’s overall strategy in advertising, branding, public relations, marketing research and direct marketing.
“Kim is a highly accomplished marketing professional, and has been a major influence in leading and differentiating Scottrade’s brand within the very competitive financial services industry,” said Rodger Riney, who founded Scottrade in 1980. Under Riney’s leadership, Scottrade has become a well-recognized name in the financial services and online investing industries by growing its branch network, providing sophisticated online trading sites and not charging nuisance fees.
“Scottrade was founded to make it easier and more affordable for investors to trade stocks. But, throughout our 30-year history, we have also focused on delivering new tools and providing educational resources to ensure that our customers not only get a great deal, but also have access to personal service and innovative technologies,” he said. “In Kim’s three years at Scottrade, she has developed a solid understanding of our culture, products and services, and most importantly, our customers.”
Wells has more than 22 years of business development and marketing experience, including more than 10 years of leading online marketing strategies in the financial services industry. Wells has long had a passion for understanding and improving customers’ experience and financial literacy. Across all types of media, Scottrade has become a recognized leader in the financial services industry for its customer-focused advertising, marketing, public relations and social media strategies. Through those efforts, Wells is strengthening and building the Scottrade brand.
“In the wake of the recent economic upset, our research shows a distinct trend toward consumer empowerment,” Wells said. “Consumers are taking control of their finances, including seeking out education about their investments and how to make better decisions. Our updated branding and advertising approach helps us tap into this trend as it gains momentum, as well as to broaden our placements to reach more prospective customers.”
She earned a bachelor’s degree in business administration and marketing from Miami University in Oxford, Ohio.
About Scottrade
As a leading online investing firm, Scottrade offers a full line of investment products, online trading services and market research tools to help investors take control of their financial future. Founded in 1980, Scottrade is dedicated to personalized customer service and value, providing customers the convenience of buying many stocks online at just $7 per trade and the support of the largest branch network among online investment firms, with more than 475 nationwide branch offices. Scottrade has been named one of FORTUNE magazine’s “100 Best Companies to Work For” in America for three consecutive years. For more information, visit www.scottrade.com and follow us on Facebook, Twitter, YouTube and Flickr.
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