Burt Hill’s Evidence-Based System of Design Featured in the New Book “10M: An Integrated Approach to Design”

The Unique Methodology of the 10Metrics Allows for a Quantifiable Approach to Measuring the Design Process

PHILADELPHIA--(BUSINESS WIRE)--Burt Hill, an international architecture and engineering firm, announced today that members of its staff have written the book “10M: Toward an Integrated Approach to Design.” Anton Germishuizen, AIA, Senior Vice President and member of the Board of Directors and J. Rossi, Chief Marketing Officer of Burt Hill, led a team responsible for developing and applying 10 critical, interconnected drivers, or metrics, that turn the often subjective architectural and engineering process into an analytical, measurable one, without making design prescriptive. In two essays in the book, Germishuizen and Rossi connect design and marketing and give examples of how the metrics contribute to the interconnection of design and engineering resulting in the best outcome.

“10M: Toward an Integrated Approach to Design.”

In relation to the book, Peter Moriarty, AIA, President and CEO, states: “In virtually every aspect of the organization – from fiscal operation and operational management to design processes, technology, and marketing – we have adapted and adopted practices to reflect a world in which the consequences of what and how we design have never been greater. Among the most important of these adaptations is the formalization of our 10Metrics system. It gives us a common language for responding on a global stage.”

The book can be purchased through ORO editions or on Amazon.com.

About Burt Hill

Burt Hill is an architecture and engineering firm with offices in Philadelphia, Butler, Pittsburgh and State College, Pa.; Washington, D.C.; Boston; Miami; Cleveland; Phoenix; Abu Dhabi and Dubai, UAE; and Ahmedabad, India. The firm’s clients represent nearly every facet of the economy, including multinational corporations, real estate developers, nonprofit institutions, healthcare providers, colleges and universities, K-12, technology and biotechnology companies, government institutions, and individuals. Burt Hill provides a wide range of services, including architecture, engineering, interior design, landscape architecture, and research, with particular expertise in sustainable design, technology integration, and energy management.

For more information, visit the firm’s Web site at www.burthill.com.