NetCracker Launches “Mobile Innovation” Podcast Series

Infonetics Research’s Shira Levine Discusses “Upcoming Growth in Mobile Money and Commerce” With NetCracker VP of Strategy

WALTHAM, Mass.--(BUSINESS WIRE)--NetCracker Technology announced today the launch of its new “Mobile Innovation” podcast series. This series focuses on upcoming revenue and profit maximization opportunities for service providers in the mobile domain.

“Mobile apps, third party developers, and cloud services drive SDP market”

In the first podcast, Shira Levine, Infonetics Research’s Directing Analyst for Next Gen OSS and Policy, speaks with NetCracker’s Sanjay Mewada about market dynamics, barriers, and accelerators in the upcoming growth in mobile money — with a particular focus on commerce in North America and Europe.

“A number of initiatives have come together that predict the imminent surge in mobile commerce,” said Mr. Mewada. “More 3G/4G rollouts, higher numbers of smart devices, and the increased use of App Stores are resulting in much larger transaction volumes. This podcast focuses on ways that service providers can leverage their existing relationships and the latest technology in order to take full advantage of the coming surge.”

One timely subject addressed in the podcast is the market factors behind operators’ mobile commerce strategies. Infonetics Research has found that as operators roll out their 4G networks, they are increasingly looking for ways to monetize that infrastructure and recoup their investment. In addition, Levine notes, “Consumers are becoming more comfortable conducting transactions on their phones, and operators recognize the value [to subscribers] in being able to conduct those transactions wherever they are, hence the mobility element.”

NetCracker’s mobile commerce solutions are part of the company’s expanded Telecom Operations and Management Systems (TOMS) footprint. For more information about NetCracker’s TOMS solutions, visit www.NetCracker.com.

To hear this podcast, visit www.NetCracker.com or www.infonetics.com, or download it from iTunes.

About Infonetics Research

Infonetics Research is an international market research and consulting firm serving the communications industry since 1990. A leader in tracking emerging and established technology markets worldwide, Infonetics helps clients plan, strategize, and compete more effectively. Recent OSS research includes “Mobile apps, third party developers, and cloud services drive SDP market,” “Operators launch services faster with Subscriber Data Management (SDM)” and “Service delivery platforms going mainstream.”

About NetCracker Technology

NetCracker Technology, a subsidiary of NEC Corporation, is the leading provider of Telecom Operations and Management Systems to Communications Service Providers worldwide. For additional information, please visit http://www.NetCracker.com.

NetCracker is a registered trademark of NetCracker Technology Corp. All other company or product names mentioned in this press release may be trademarks or registered trademarks of the respective companies with which they are associated.

About NEC Corporation

NEC Corporation is one of the world's leading providers of Internet, broadband network and enterprise business solutions dedicated to meeting the specialized needs of a diversified global base of customers. NEC delivers tailored solutions in the key fields of computer, networking and electron devices, by integrating its technical strengths in IT and Networks. The NEC Group employs more than 140,000 people worldwide. For additional information, please visit the NEC website at: http://www.nec.com.