DesignStory Launches Online Retail Offering for Home and Design Products

Free to Join, DesignStory Offers Access to Leading Home Brands and Designer Products at Incredible Members-Only Pricing

SAN FRANCISCO & HELSINKI--(BUSINESS WIRE)--DesignStory (www.designstory.com), an online retail community for modern design lovers to discover and purchase the best home and design products globally, today announced the launch of its service featuring high quality home products at incredible members-only prices.

“We love beautifully designed products and enjoy mixing and matching designers and styles in our homes. DesignStory enables consumers to discover and experiment in defining the personality of their home, as well as find essentials, new products to market and unique pieces from around the world.”

Free to join, DesignStory provides members with access to limited time sales events at designer discounts on high-quality design furnishings for the home. From the everyday to the hard to find, DesignStory offers products that fit every lifestyle at unbeatable prices. Weekly sales begin every Tuesday at noon ET and run through the following Monday at 11:59pm ET, or while supplies last. Weekly sales campaigns will feature exquisitely curated designer and product silhouettes, as well as new ideas and inspiration for users to create their own unique home design lifestyle.

"Our vision for DesignStory was to provide a new experience for consumers to explore and engage with exceptionally designed home products to fit their personal lifestyle, and budget," said Mia Lewin, Founder and CEO, DesignStory. "We love beautifully designed products and enjoy mixing and matching designers and styles in our homes. DesignStory enables consumers to discover and experiment in defining the personality of their home, as well as find essentials, new products to market and unique pieces from around the world."

A fresh approach for design-forward consumers, DesignStory enables users to fully interact with the home products featured. Consumers will enjoy many unique tools for high-end visualization, designer and product discovery, desired product sharing, and more. For brand and product partners, the direct to consumer e-commerce platform is a cost efficient and highly scalable growth channel that compliments existing retail and online sales, and provides unique brand extension and instant consumer engagement.

“Our emphasis is on design and visual aesthetics – the emotion, the beauty, the functionality,” said Inka Mero, co-founder and Chief Product Officer. “DesignStory campaigns tell the stories of the designers and their inspiration in creating the products through lifestyle imagery and editorial, giving users an incredible, next generation shopping experience. We also encourage the user community to share their emotional connection to featured designers, brands or products, what products they desire and their personal design stories. It’s a fully interactive experience for the brand, and the consumer.”

Focused on modern design, product categories include New and Contemporary, Limited Editions and Icons, Objects of Desire, Textiles, Household and Kitchenware. The first season campaign to debut at launch includes indoor-outdoor living products from leading U.S. and European designers and brands including Eero Aarnio, Brands Scandinavia, Scot Herbst, Kaiku, Eric Pfeiffer, Offi, Loll and Wallready.

Starting today, consumers are able to shop as well as sign up for early alerts about upcoming limited time sales events from DesignStory, www.designstory.com.

About DesignStory

DesignStory is an online community for design lovers, offering an array of high quality hand-picked home and design products from the world’s leading designers and design brands including Iittala, Eero Aarnio, Loll, and others. From the everyday to the hard to find, DesignStory offers its members exclusive products at great prices to fit every lifestyle. Launched in summer 2010, DesignStory is headquartered in San Francisco, CA with a Design and R&D Innovation Hub in Helsinki, Finland. To become a member, go to www.designstory.com/invite/join. Follow DesignStory on Twitter @DesignStoryInc, and on Facebook at www.facebook.com/designstory.