Content Evolution Announces Member Mark and Sonic Logo

CHAPEL HILL, N.C.--(BUSINESS WIRE)--Content Evolution LLC today announces the debut of its member mark and sonic logo.

“we identify the core characteristics of the brand, what the unique personality and attributes are, and then find that differentiating sonic articulation the brand can own.”

Content Evolution is a member-based customer research, strategy and brand experience organization. This voluntary federation of companies is dedicated to collaborative innovation and commitment to mutually beneficial growth and thrivability. Today 40 companies around the world are members of Content Evolution, including some of the largest and most experienced companies in their categories.

Kwologic Design created the new Content Evolution visual member mark for use with member web sites and promotional material. The Content Evolution logo was designed by Content Evolution founder Kevin Clark and refined by award-winning designer James Kwolyk, founder of Kwologic Design, and Content Evolution’s Design Director.

Audiobrain created the newly announced Content Evolution sonic logo and related branded audio assets, including the “co-branded” sound to accompany the member mark. Audiobrain is a general management member of Content Evolution and is an Emmy-award-winning sonic branding consultancy and category pioneer.

Sonic Branding is the combination of strategic and creative audio, used by some of the most valuable and innovative brands in the world, including Microsoft, Intel, Lenovo, Sony and NBC.

“When we develop a sonic branding initiative, we create a foundation that informs all other sound that follows,” Audiobrain’s owner and Executive Producer Audrey Arbeeny explains, “we identify the core characteristics of the brand, what the unique personality and attributes are, and then find that differentiating sonic articulation the brand can own.”

The Content Evolution sonic logo combines the attributes of collaboration, quality, transformation and business metaphysics – and can be experienced at www.contentevolution.net

In addition to the sonic logo, the Content Evolution Brand Theme developed by Audiobrain is more evolved and expansive in expression and illustrative of the brand’s core sound palette. This sonic foundation is used for other touch-points such as Executive Walk-on’s, background music for presentations, on-hold music and video bookends.

The Content Evolution web site is also newly revised based on a collaboration between Content Evolution member companies HumanCentric, Kwologic Design, and eSense Interactive.

“The collaborative efforts of these member companies exemplify what Content Evolution is all about,” says Content Evolution founder Kevin Clark. “The new visual and sonic marks for members along with the new web site signal what we can do for clients, and that together we are our own best brand experience customer.”