Dallas Cowboys Asks Fans and Supporters “What Will You Promise?” in the Fight against Breast Cancer

America’s Team Named “Proud Partner of Promises” in Support of Susan G. Komen for the Cure®

DALLAS--(BUSINESS WIRE)--The Dallas Cowboys and Dallas-based Susan G. Komen for the Cure®, the world’s largest breast cancer organization, are asking fans and supporters to join the promise that launched the breast cancer movement with the announcement of their new partnership and the “I Promise” campaign.

“The Dallas Cowboys are inspired by Nancy Brinker’s dedication to fulfilling the promise she made to her sister 30 years ago”

Nancy G. Brinker ignited the global breast cancer movement 30 years ago by promising her sister Susan G. Komen, who died at age 36 of the disease, that she would put an end to the shame, pain, fear and hopelessness caused by breast cancer. In 1982, with a handful of dedicated friends in Dallas, Brinker founded Susan G. Komen for the Cure in her sister’s memory.

Brinker shares her story in her upcoming memoir “Promise Me” to be published on Sept. 14, 2010 by Crown Archetype. The book tells the story of the sisters, their loving bond from childhood through adulthood, the cancer that took one sister’s life and threatened the other’s and the promise between them that launched the global breast cancer movement, transforming and saving the lives of millions of women.

“The Jones family and the Dallas Cowboys have been extraordinary friends and allies in our promise to end a disease that will kill nearly 500,000 women this year alone,” said Nancy G. Brinker, founder and CEO of Susan G. Komen for the Cure. “As much progress as we’ve made, a woman still dies of breast cancer every 69 seconds. Jerry Jones and his family and our wonderful Cowboys players and fans understand how their support and involvement can help us change that awful statistic forever.”

Through the “I Promise” campaign, Komen for the Cure and the Cowboys are calling upon fans and supporters to make personal promises designed to raise awareness for the fight about breast cancer. The campaign will utilize radio and television public service announcements along with in-stadium videos and signage featuring Brinker and Cowboys players and coaches.

“The Dallas Cowboys are inspired by Nancy Brinker’s dedication to fulfilling the promise she made to her sister 30 years ago,” said Jerry Jones, Dallas Cowboys owner and general manager. “Many of our own players and our fans have been touched personally by breast cancer. We are proud to join Nancy and we are committed to Susan G. Komen for the Cure, another great hometown organization, to end this disease forever by bringing ‘I Promise’ to life and informing our fans and community about breast cancer.”

Fans visiting Cowboys Stadium in October will see their favorite blue and silver adorned with a touch of pink at the three home games played during National Breast Cancer Awareness Month on October 10, 25 and 31. In recognition of the Cowboys’ 50th Anniversary season, each home game will feature an honorary captain(s) from past decades. Brinker and Charlyn Aikman, a breast cancer survivor and mother of former Cowboys Quarterback Troy Aikman, will serve as Honorary Team Captains on Oct. 10 for the 3:15 p.m. kick-off against the Tennessee Titans.

Additionally, a signature line of “I Promise” merchandise will be available for fans who want to show their support. This merchandise will be available at Dallas Cowboys Pro Shops, online at www.dallascowboys.com and www.shopkomen.com and at all area Albertsons stores. Albertsons is an Official Sponsor of the Dallas Cowboys and a proud partner of Susan G. Komen for the Cure.

To learn more about the “I Promise” campaign, and for valuable breast health and breast cancer information, Cowboys fans can visit www.komen.org/cowboys.

About the Gene and Jerry Jones Family Charities

In the area of community service, Gene and Jerry Jones Family Charities’ mission is built upon an overall philosophy of helping those who don’t have the strength, the resources or the means to help themselves. As a sports entity that has enjoyed unprecedented success and recognition for more than four decades, the Dallas Cowboys feel a very strong obligation to transfer that championship tradition and the magic that it creates toward the bigger purpose of making a difference in the community. More information about the Dallas Cowboys is available at www.dallascowboys.com.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.