MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Android™ users are manly-scented, pork-eating, news-reading, bird lovers, while iPhone® users are feminine-smelling, chicken-eating, entertainment-reading fish owners.
That’s according to data released today by Coupons.com Incorporated that highlights differences between the coupons selected by iPhone users and Android users. The data was pulled by analyzing coupon usage via the company’s Grocery iQ shopping list application, for the period Jan 1, 2010 to July 31, 2010.
Grocery iQ is the very popular shopping list application that surpassed one million downloads this month. It allows users to create, organize and manage shopping lists. Available for iPhone, iPod touch®, iPad™ and Android, the free application also integrates coupons from Coupons.com, the No. 1 destination on the Web for digital coupons. Users can browse available offers and then either print out the coupons for in-store redemption or load them directly onto their store loyalty cards for automatic at-the-register savings.
Table 1 compares top coupons by category. Notable differences between iPhone and Android users based on their digital couponing behavior include:
You smell fabulous!
The top coupon in the Body Wash category among iPhone users was for women’s body wash, which was 8 times more popular than the same coupon among Android users. Men’s body wash topped the list among Android users.
Chicken was the most popular item in the Dinner Meats category among iPhone users, while pork ribs were most popular among Android users. iPhone users printed or saved the top chicken coupon six times more than Android users.
When it comes to cleaning, iPhone users get down and dirty, while Android users prefer the drop-it-in-and-walk-away approach. The top Household Cleaner/Supplies coupon among iPhone users was for multi-surface cleaner, while Android users gravitated to continuous toilet bowl cleaner.
Polly want a cracker
iPhone users may be literally swimming with the fishes. In the Pet Food: Other category, fish food was the most popular item with iPhone users, who snagged the top coupon 26.2 times more than Android users. Bird food topped the list among Android users.
In the Personal Care category, coupons for baby products were overwhelmingly more popular with iPhone users; these offers were printed or loaded to loyalty cards from iPhones a whopping 41.7 times more than from Androids. Conversely, Android users take care of themselves before tending to baby: this group selected pain relief coupons 2.1 times more than did iPhone users.
One area of common ground among both breeds of smartphone users: they’re increasingly using their mobile devices to rack up savings. The number of coupons accessed from Coupons.com mobile applications increased 232 percent from January 2010 to June 2010 as consumers continue to integrate couponing into their routines and adapt it to fit their modern lifestyles. Shoppers not ready for mobile couponing can still visit Coupons.com for the same money-saving offers.
“Couponing has become a universally relevant practice and the advent of digital, on-the-go tools like Grocery iQ bring savings directly to consumers’ fingertips,” said Steven Boal, CEO of Coupons.com Incorporated. “In this day and age, there’s no reason why smartphone users shouldn’t be saving big with coupons, whether they’re bird-loving Android devotees or iPhone-owning fish enthusiasts.”
|Category||Top Coupon, by Category – Android||Index1||Top Coupon, by Category – iPhone||Index2|
|Body Wash||Men’s Body Wash||1.33||Women’s Body Wash||8.04|
|Vitamins||Adult or Teen Multivitamin||1.6||Children’s Multivitamin||1.2|
|Personal Care: Other||Arthritis Pain or Pain Relief Patch||2.1||Baby Products (excluding trial size)||41.7|
|Pet Food: Other||Bird Food||3.6||Fish Food||26.2|
|Baby Needs: Other||Disposable Swim Pants||1.2||Disposable Diapers||1.2|
|Dinner Meats||Pork Ribs||1.9||Chicken||6.0|
|Household Cleaners||Continuous Toilet Bowl Cleaner||1.7||Multi-Surface Cleanser||7.4|
|Magazines||National News Weekly||1.2||National Entertainment Weekly||2.3|
Table 1: Top coupons by category
1. Index is calculated based on the number of times the coupon was printed or loaded to a store loyalty card on the Android devices relative to iPhones (or iPads).
2. Index is calculated based on the number of times the coupon was printed or loaded to a store loyalty card on iPhones (or iPads) relative to Android devices.
3. For example, this top coupon was printed or loaded to a store loyalty card 1.3 times (or 30 percent) more on Android devices versus the same coupon on iPhones (or iPads).
4. For example, this top coupon was printed or loaded to a store loyalty card 8 times (or 700 percent) more on iPhones (or iPads) versus the same coupon on Android devices.
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About Coupons Incorporated
Coupons.com Incorporated is the recognized leader in digital coupons, including online printable, save to loyalty card and mobile promotions. For consumers, the company’s products include Coupons.com, the 58th largest Web property and No. 1 in the Coupons/Rewards category in the U.S. †, as well as Grocery iQ and Coupons.com mobile applications. For brand marketers, the company distributes digital coupons to millions of consumers through Coupons.com and thousands of Web sites comprising the Coupons.com digital coupon network. The company also powers digital coupon initiatives in 1-to-1 online marketing campaigns—including display advertising, email and social media programs. For publishers, the company offers solutions to monetize Web site traffic, including branded microsites, and Brandcaster, a self-service coupons syndication platform. Clients include hundreds of top consumer packaged goods brands (including Clorox, General Mills, Johnson & Johnson, Kellogg’s, Kimberly-Clark, and Kraft Foods), leading restaurant, toy and entertainment companies, as well as top retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens). Founded in 1998, the company is based in Mountain View, CA. To start printing coupons, visit www.coupons.com. To learn more about the company visit www.couponsinc.com.
† Nielsen, July 2010