Prevention.com Launches “Grocery Server” Tool to Help Save Time and Money

Online Tool Provides Easy Access to Sale Information for Products at Local Stores Across the Country

NEW YORK--(BUSINESS WIRE)--Prevention.com, the top online health magazine destination from Rodale’s Prevention magazine, announced today the launch of its “Grocery Server” tool (http://prevention.com/grocerydeals). Available in the site’s Healthy Recipe Finder section, it is free to Prevention.com visitors who need only to key in their zip code for results on thousands of money-saving deals at the majority of the local grocery stores in their area. The tool will help consumers save time and money, alongside Prevention’s world-class healthy cooking content and thousands of free recipes that were created with taste, affordability and health in mind.

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A Prevention.com “Grocery Server” user has the ability to narrow their search by store, product and product category; Prevention.com visitors can also use the tool to seek out what local stores carry ingredients that have been suggested in a recipe they found through the Prevention.com’s Healthy Recipe Finder section, which includes thousands of recipes from Prevention and other Rodale publications and books. Users can search by cuisine, health concern, dietary need, along with six other categories. Each recipe includes detailed nutritional information and allows visitors to save, rate and share recipes, and make a shopping list all on Prevention.com.

“Grocery Server” also allows users to add their selected items from a variety of local stores, not just one in particular, to a shopping list and print it. The tool makes it easy for consumers to find recipes matching items that are on sale at their local stores, too. For instance, if chicken breasts are on sale at their local grocer, they can click on “See Recipes” on Prevention.com and get recipes that use this ingredient. Users can then share any great deals they find via Facebook, Twitter or Google Buzz with their friends, bringing them directly to the sale page on Prevention.com.

“In today’s busy world, we often miss out on deals that are right at our finger tips. Grocery Server is another terrific service-oriented digital product addition to Prevention.com, offering readers a tool which enables them to be healthy, with affordability and speed in mind,” says Prevention Executive Editor – Digital, Deborah Wilburn.

The Grocery Server feature on Prevention.com is powered by Grocery Server, a joint venture of Qponix and MyGroceryDeals.com focused on providing consumers with all of the information and tools they need to plan and save in their local grocery stores.

Prevention is the #1 healthy lifestyle brand in the U.S., with a magazine audience of more than 10.2 million readers, as well as the top online health magazine destination (http://www.prevention.com), with 2.1 million unique visitors each month, 28 million page views and 1.8 million in newsletter distribution. Prevention also publishes branded books—most recently 400 Calorie Fix and the #1 New York Times best-selling Flat Belly Diet! franchise—special-interest publications, bookazines, DVDs, and 17 international editions. Since 2009, nearly 55 million Prevention-branded products have been sold. Prevention also publishes one-of-a-kind studies in the fields of beauty (Prevention "Defy Your Age" Beauty Report), food ("Shopping for Health" with the Food Marketing Institute) and health care ("Consumer Reaction to DTC Advertising of Prescription Drugs"); Prevention's circulation of 2.8 million and 60 years of authority make it the nation's most widely read and influential health magazine.