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 MasterCard Worldwide
August 30, 2010 08:00 AM Eastern Time 

MasterCard and Borderlinx Collaborate to Enhance E-Commerce Experience Around the World

Agreement improves access and convenience for cross-border online shoppers and supports MasterCard’s global e-commerce strategy

PURCHASE, N.Y.--(BUSINESS WIRE)--MasterCard Worldwide today announced an agreement with Borderlinx, the international industry leader in global cross-border e-commerce shopping, in order to offer MasterCard customer financial institutions and their cardholders around the world improved access to the global e-commerce marketplace and facilitate the flow of electronic commerce. This agreement supports MasterCard’s global e-commerce strategy, designed to grow online spend while delivering a better online payment and shopping experience.

“By partnering with Borderlinx we take our role at the heart of commerce to the next level by facilitating better access to the global online marketplace for consumers.”

By working together, MasterCard and Borderlinx are enabling an enhanced online commerce experience that allows shoppers from many markets around the world to make purchases initially at U.S. and U.K. retail websites using their MasterCard-branded cards. Cardholders will be able to leverage the Borderlinx platform, which facilitates international e-commerce by establishing a local address for foreign shoppers, applying tax, duty and delivery charges, and integrating with shipping services to ensure that they receive their goods when they want them.

“We know that today’s consumer is interested in shopping online internationally, but is often discouraged by limitations,” said Geoff Iddison, Group Executive, e-Commerce and Mobile, MasterCard Worldwide. “By partnering with Borderlinx we take our role at the heart of commerce to the next level by facilitating better access to the global online marketplace for consumers.”

"MasterCard's global network and innovative platforms make the company the perfect partner to help advance our business," said David Spottiswood, CEO, Borderlinx. "Further, as consumers are demanding the ability to access new markets through the ease and convenience of the Internet, we are helping MasterCard give cardholders shopping options that were once impossible."

The Borderlinx service will be available to MasterCard issuing banks and the standard sign-up fee for Borderlinx customers will be waived.

MasterCard E-Commerce Innovation

E-commerce represents an important part of MasterCard’s growth strategy. MasterCard is investing in new technology and partnering with industry leaders to grow online spend, diversify payment methods to meet the diverse needs of our customers and to expand our role in the e-commerce ecosystem to deliver a better payment and shopping experience.

E-commerce highlights include:

  • MasterCard’s agreement to acquire DataCash Group llc, which offers a single interface which provides e-commerce merchants with the ability to process secure payments around the world.
  • The launch of MasterCard MarketPlace™, a program that provides MasterCard eligible consumer cardholders with hundreds of merchant-funded discounts and special benefits each day from a network of thousands of merchants across the U.S.
  • The launch of the MasterCard Payments Gateway and the MasterCard Mobile Payments Gateway, which enables financial institutions and mobile network operators to deliver end-to-end mobile payments solutions through the MasterCard Worldwide Network.
  • The continued success of the MasterCard Internet Gateway (MiGS), a technology solution that allows transactions to move securely through the internet.

About MasterCard Worldwide

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 22 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information, go to www.mastercard.com. Follow us on Twitter: @mastercardnews.

About Borderlinx

Borderlinx is the industry leader in global cross-border ecommerce. Delivering to consumers across the world, Borderlinx’s innovative eCommerce management solutions enable US and UK e-tailers to sell online to a global marketplace, whilst allowing consumers to access the best quality products at the best possible prices. Established by experts in e-commerce, international trade and logistics management, Borderlinx has partnerships with many of the world’s leading companies. Borderlinx is an international company. For further information visit: www.borderlinx.com.

Contacts

MasterCard Worldwide
Erica Harvill, + 1-914-249-6644
Erica_Harvill@mastercard.com
or
Borderlinx (thebluedoor PR)
Claire Thompson, +44 777 181 7015
cthompson@thebluedoor.com

 MasterCard Worldwide

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