Sprout Social Launches with New Comprehensive SRM Platform for Fast, Easy and Effective Social Relationship Management

Manage Facebook, Twitter, Yelp, Foursquare and LinkedIn Activities from a Single, Intuitive Social Dashboard; Built-in Post Scheduling, Performance Tracking and Web Monitoring Tools Simplify, Improve Efficiency of Social Media Brand Management and Marketing

CHICAGO--()--Sprout Social, an innovative provider of social relationship management (SRM) services, today announced the launch of its new Sprout Social SRM platform that combines all of the essential tools businesses need to effectively and efficiently manage a multi-network social media presence within a single user interface to bolster online brand marketing and promotions.

Combining contact management and web monitoring with integrated, automatic cross-posting to Twitter, Facebook, Yelp, LinkedIn and FourSquare—including message scheduling and geo targeting—Sprout Social provides the most comprehensive, easy-to-use SRM platform making it fast, easy and more efficient to grow and manage a successful social media presence. Designed from the ground up to serve the business user, Sprout Social integrates the best practices tools for business-based social media management into its unique and intuitive Social Dashboard that is easy to learn, manage and customize.

“There are a multitude of tools out there that claim to make SRM easier for businesses, but the problem is none combine all of these important features into a single, integrated platform,” said Justyn Howard, CEO and co-founder of Sprout Social. “With Sprout Social, we’ve pulled together the most-wanted, most powerful features into a comprehensive system that allows any size business to launch and manage a full-scale social media campaign from a single pane of glass.”

As the social media phenomenon continues to evolve into a tremendous marketing opportunity for businesses to reach a wide and engaged audience, many business owners and managers—especially small business owners—struggle to find the time to devote to social media, despite the potential.

“Unfortunately, many businesses are missing valuable opportunities because they simply don’t have the resources to leverage this new media,” Howard said. “Sprout Social removes those barriers by making it easy, efficient and affordable for anyone—even a mom-and-pop small business—to manage a strong social media presence in just minutes a day.”

The Sprout Social platform enables businesses to engage with customers in a more meaningful way, gain valuable feedback and achieve targeted audience growth. The Social Dashboard desktop software combines message distribution and monitoring to track business key metrics and provide competitive insights.

The simple interface combines ease of use with a powerful and comprehensive feature set that includes:

  • Discovery tools that help businesses find and target new customers on the web with deep database logging and search capabilities that allow Sprout Social users to target customers based on unique profile characteristics, including location, job roles, employer and demographic characteristics.
  • Integrated social media monitoring to help businesses keep up with the conversation about their own business/brands or that of their competitors to spot opportunities for improvement or growth.
  • Promotion scheduling and tracking that not only delivers key messages at critical times of day to reach the targeted audience, but also generates performance metrics to help analyze the effectiveness of online promotions through click-through and referrals.

Sprout Social is scalable to grow alongside a thriving social media presence for virtually any size business. Backed with the added support of the Sprout Social: Insights blog that provides resources, education, tips and how-tos on social media management, Sprout Social provides a complete social media relationship management platform to serve the full continuum of user sophistication—from the novice to the advanced or “power” user.

For more information or to start a free 30-day trial, visit www.SproutSocial.com.

About Sprout Social:

Sprout Social delivers comprehensive tools that allow businesses to efficiently and effectively manage and grow their social presence across multiple channels and turn social connections into loyal customers. The web application integrates with Twitter, Facebook, Yelp, LinkedIn, FourSquare and other networks where consumers are engaging with businesses and brands. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, analytics and more – all in a package that’s intuitive and easy to use. The company recently received Series A funding from Lightbank, the investment vehicle launched by founders of the popular Groupon social coupon platform. For more information, visit http://www.sproutsocial.com.


Tony Keller, 312-775-9394

Release Summary

Sprout Social uses Social Relationship Management Platform to manage Facebook, Twitter, Yelp, Foursquare and LinkedIn Activities from a Single, Intuitive Social Dashboard



Tony Keller, 312-775-9394