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http://www.bestbuy.com
August 26, 2010 04:32 PM Eastern Time 

CORRECTING and REPLACING Best Buy® Now Ready to Take Your Old Video Games

Trade-In Program Now Live in Stores Nationwide

Receive $20 Best Buy Gift Card on Select Titles

CORRECTION...by Best Buy Co., Inc.

MINNEAPOLIS--(BUSINESS WIRE)--Please replace the release with the following corrected version due to multiple revisions.

“The expansion of our trade-in program reaffirms our commitment to consistently pursue new ways to bring a better gaming experience to consumers”

The corrected release reads:

BEST BUY® NOW READY TO TAKE YOUR OLD VIDEO GAMES

Trade-In Program Now Live in Stores Nationwide

Receive $20 Best Buy Gift Card on Select Titles

Gaming enthusiasts nationwide now have more reasons to shop Best Buy (NYSE: BBY) as their gaming destination. Launching in close to 600 Best Buy stores this week, with additional stores to soon follow, the new Best Buy Trade-In program offers customers an opportunity to sell pre-owned video games. To celebrate the new offering, customers who trade-in their games beginning this Sunday, August 29, will receive a $20 Best Buy Gift Card on more than 100 popular titles.

“The expansion of our trade-in program reaffirms our commitment to consistently pursue new ways to bring a better gaming experience to consumers,” said Chris Homeister, senior vice president and general manager for the home entertainment group at Best Buy. “Fall marks the launch of several highly-anticipated gaming titles and new technology, and we’re thrilled to provide gamers with innovative ways to connect with the games they love.”

Consumers can now bring their previously played video games into Best Buy and trade them for an instant Best Buy Gift Card to use for purchasing anything in the store, including any game or gaming accessory. Soon, they will be able to purchase a pre-owned game as well.

Those who take advantage of the new Trade-In program in store can visit the Customer Service desk, or in select locations a dedicated Trade-In desk within the gaming department, to turn in their games. Best Buy will continue to offer a similar program online at BestBuy.com that enables customers to get estimates for their games, mail them in for free and receive a Best Buy Gift Card 7-14 days later. Trade-In prices in-store will match the prices shown online.

For more information on Trade-In at Best Buy and to locate a store currently participating in the program, visit www.bestbuy.com/gametradein. Stay connected to Best Buy Gaming via Twitter and Facebook at Twitter.com/RZGamersClub and Facebook.com/BestBuyGaming.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work.

For more information about Best Buy, visit www.bby.com

Contacts

Best Buy Public Relations
Erin Bix, 612-291-7965
erin.bix@bestbuy.com

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