Mardev-DM2 Announces Marketing Partnership with SGC Horizon

Distinct alliance places construction portfolio with Mardev-DM2 to promote the industry publications’ data and marketing services for Building Design + Construction, Construction Equipment, Professional Builder and others

OAK BROOK, Ill.--(BUSINESS WIRE)--Mardev-DM2 (www.mardevdm2.com), a global B-to-B marketing and data services partner, today announced the exclusive list management and marketing relationship with SGC Horizon. SGC is a Scranton-Gillette Communications company that publishes the industry-leading construction titles: Building Design & Construction, Custom Builder, Construction Equipment, Construction Bulletin, Housing Zone, Housing Giants, Professional Builder, and Professional Remodeler.

“At SGC, our services and content are tied to metrics. We thrive on the ability to demonstrate continuous ROI to our partners and a whole new experience for our readers that includes deeper levels of content and interactive media”

These properties represent more than 325,000 construction professionals, including contractors, engineers, architects, remodelers, home builders, and equipment managers as well as owners/developers. These construction experts work in residential, commercial, industrial, and institutional markets and are actively engaged in their industry.

“At Mardev-DM2, we benefit greatly from the industry expertise of our partners. We contribute our marketing and data experience and the ability to leverage the RBI infrastructure and support, to deliver the most targeted and complete integrated services to the B-to-B marketing and sales community,” says Zina Manda, Director of Mardev-DM2. “SGC Horizon brings a foundation of high-quality construction brands and new interactive services that keep their audience engaged. Our exclusive partnership with them delivers qualified decision makers to the marketing professionals that need to reach them.”

“At SGC, our services and content are tied to metrics. We thrive on the ability to demonstrate continuous ROI to our partners and a whole new experience for our readers that includes deeper levels of content and interactive media,” says Rick Blesi, Construction Group President at SGC. “Our partnership with Mardev-DM2 allows us to enhance our service portfolio with lead development and nurturing programs, in addition to the qualified data of our subscriber base that marketers in our industry trust to deliver their company and product messages.”

The building and construction titles are available through mardevdm2.com with more than 325,000 postal and 100,000 email addresses. Marketers are able to segment and target the audience by business and building type, material spending and primary supplier.

About Mardev-DM2

Mardev-DM2 www.mardevdm2.com is a global marketing services company that provides an extensive portfolio of targeted mailing lists, data matching, cleansing and enhancement, lead generation and development, and campaign management services. Offices are located in Chicago, New York, London, Hong Kong, Singapore and Australia.