Spot Shot® Partners with Soap Opera Digest® and Soap Star Austin Peck for Confessions of a Carpet Stain Contest

SAN DIEGO--()--Spot Shot, a leading carpet stain remover and odor eliminator, is partnering with Soap Opera Digest magazine and soap star Austin Peck for the Confessions of a Carpet Stain Contest.

The Contest, which launches Aug. 24 and runs through Oct. 31, 2010, asks consumers to tell Spot Shot about their most dramatic carpet stain story. One grand-prize winner will receive a trip to a red carpet event with a friend. Spot Shot will also give away a free product coupon and a one-year subscription to Soap Opera Digest to the top five stain story submissions each week during the contest period.

“The Confessions of a Carpet Stain Contest was born from the dramatic carpet stain stories that we all share – whether it is a red wine spill, spaghetti sauce or a pet mess,” said Tim Lesmeister, vice president of U.S. marketing for the WD-40 Company, maker of Spot Shot. “By partnering with Soap Opera Digest and Peck, we bring these stain stories to life in a dramatic and fun way while showing how Spot Shot’s line of aerosol and trigger products can help remove the drama of stains from your life.”

Former “Days of Our Lives” and “As the World Turns” soap star Peck is the spokesman for the Confessions of a Carpet Stain campaign. Peck will confess to his most dramatic carpet stain in the Oct. 19, 2010 Spot Shot advertorial in Soap Opera Digest magazine and on the contest website www.spotshot.com/stain-contest. Fans can also watch dramatic stain story video vignettes, starring Peck, on the Stain Fighting Community Facebook page www.facebook.com/stainfightingcommunity.

“My experience working on soap operas helped to make the Confessions of a Carpet Stain photos and video vignettes entertaining, comical and a little over-the-top,” said Peck. “Spot Shot has done a great job using soap opera-style drama to communicate the real life frustration of carpet stains and a great solution to remove the carpet stain drama!”

To learn more about Spot Shot’s partnership with Soap Opera Digest and Peck and for more information about the Confessions of a Carpet Stain Contest, please visit www.spotshot.com/stain-contest.

About WD-40 Company

WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to building brand equities that are first or second choice in their respective categories. The company will leverage and build the brand fortress of WD-40 Company by developing and acquiring brands that deliver a unique high value to end users and that can be distributed across multiple trade channels in one or more areas of the world. WD-40 Company produces multi-purpose lubricants, WD-40® and 3-IN-ONE®, the Lava® and Solvol® brands of heavy-duty hand cleaners, and household products 2000 Flushes®, X-14®, Carpet Fresh®, and Spot Shot®. WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $307.8 million in 2007. Additional information about WD-40 Company can be obtained online at www.wd40company.com

Contacts

Nuffer, Smith, Tucker
Natalie Haack
619/296-0605, ext. 230
nh@nstpr.com
or
For Austin Peck media inquiries, please contact:
Sean Lashley
Fleishman-Hillard, for Austin Peck
314/982-1746
sean.lashley@fleishman.com

Release Summary

Spot Shot, a leading carpet stain remover and odor eliminator, is partnering with Soap Opera Digest magazine and soap star Austin Peck for the Confessions of a Carpet Stain Contest.

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Contacts

Nuffer, Smith, Tucker
Natalie Haack
619/296-0605, ext. 230
nh@nstpr.com
or
For Austin Peck media inquiries, please contact:
Sean Lashley
Fleishman-Hillard, for Austin Peck
314/982-1746
sean.lashley@fleishman.com